Hearst Agency contacted us to undertake a content creation project with the brand Armani and the actor Jaime Lorente to promote the perfume Acqua di Gio Profondo. The brief was to produce a video and advise the agency on a joint production. Mad Media Madrid would be responsible for the technical and creative aspects of the video.
We met the challenge by proposing several ideas aligned with the Acqua di Gio Profondo perfume campaign, which was already underway. Production took place in the Canary Islands, utilising the stunning volcanic landscapes of Tenerife. We filmed underwater scenes at sea, using several rescue and diving boats to ensure the safety and quality of the shots. We also recorded some of these pieces in Madrid, maintaining the idea of transferring the narrative from the city towards a deeper connection with nature, reflecting the essence of the perfume.
Jaime Lorente Double: Isaac Carmona
Director: Pablo Yarnoz
Photography: Jose Isnard
D.O.P: Scream (Jaime and Mikel)
Camera: Scream
Drone: Javi Drone Tenerife
Sound: Jorge García
Styling: Melania Moya
Makeup: Kike Supestyle
Madrid Production: Pablo Yarnoz and Patricia Guix
Production Canarias: Pierre Fixer Canary Islands + TEAM
Hearst Writing: Jose Luis Coloma
In this latest piece, we truly invested everything we had to achieve the best results, thus closing the cycle of collaborations between Jaime Lorente and the Armani brand for Hearst Group. The projects resulted in visually impactful content that highlighted the essence of the perfume and Jaime Lorente's elegance, reaffirming Armani's trust in Mad Media Madrid and strengthening our reputation as a leading video production company in the sector.
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