Hearst Agency contacted us to undertake a content creation project with the Armani brand and actor Jaime Lorente to promote the Acqua di Gio perfume. The brief was to produce a video and advise the agency on a joint production. Mad Media Madrid would be responsible for the technical and creative aspects of the video.
We faced the challenge by proposing several ideas aligned with the Acqua di Gio perfume campaign, which was already underway. Production was carried out in Madrid, specifically in a house in a luxurious urbanisation on the outskirts of the capital. We filmed scenes with Jaime Lorente and the perfume, including some underwater shots in a swimming pool. In the afternoon, we moved to the San Juan reservoir, where we used drones to capture impressive aerial footage.
Director: Pablo Yarnoz
D.O.P: Carlos Fernández
Gaffer: Angel
Camera: Daniel Florentino
Drone Pilot: Airpeps
Photos: Carlos Hidalgo
Editing and Colour: Pablo Yarnoz
The result was a spectacular video that perfectly complemented the existing Acqua di Gio campaign. The combination of advanced filming techniques and effective collaboration with Hearst Agency and Armani resulted in a visually striking piece of content that highlighted the essence of the perfume and Jaime Lorente's elegance.
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