Hearst Agency, a prominent communications and branded content agency, tasked us with the exciting project of creating content for the renowned Armani brand, in collaboration with the talented actor Jaime Lorente, ambassador for their Aqua di Gio Profondo perfume. Jaime starred in a series of social media and press publications, backed and sponsored by the influential magazines Esquire and Men's Health.
The project included the production of a photo shoot and a spot-style video, along with three other shorter videos designed for use on reels and other digital platforms. We were entrusted with the responsibility of carrying out the complete video and photography production, including the budgeting and execution of all expenses, with the exception of the actor's fees.
We are committed to delivering a high-quality result that captures the essence and prestige of the Armani brand, maximising the campaign's impact through careful planning and execution.
The proposal included several production ideas, as the Armani brand team had a clear vision for the project. After evaluating different options, it was decided to carry out the production in Asturias. The selected locations included a theatre, a beach, and a swimming pool for the «underwater» scene. The choice of these locations provided a stunning and diverse backdrop that perfectly complemented the atmosphere and message of the Aqua di Gio Profondo perfume, adding a touch of authenticity and natural beauty to the production.
Director: Pablo Yarnoz
D.O.P: Scream
Script: Susana Fuentes
Produttore: Pablo Campillo
Editing and Colour: Mad Media
Production: Lucía Quintana
Styling: Melania Moya
Makeup Artist: Kike Crespo
Camera: Blackmagic 6K
The publication described Jaime Lorente as «I am restless, curious, and very non-conformist. I always want more.» The renowned actor explored his professional journey through Giorgio Armani's Acqua di Giò, the fragrance that always accompanies him.
Read more here: https://www.esquire.com/es/cuidados-hombre/a36554565/jaime-lorente-giorgio-armani-acqua-di-gio-profondo/
Authorship: José Luis Coloma, Susana Fuentes / Production: Mad Media Madrid / Video: Pablo Yárnoz / Video Assistants: Pablo Campillo, Lucía Quintaba, and Patricia Ojea / Director of Photography: Jaime Diaz and Mikel Macua / Photography: Fran F. Goyos and Nacho Zaitsev / Styling: Melania Moya / Make-up and Hair: Kike Crespo.
The client was extremely satisfied with the results obtained. In fact, this same production was repeated on three consecutive occasions over three years, during which Jaime Lorente was the ambassador for the perfume Aqua di Gio Profondo. The shoots were carried out at different locations: one in Madrid, another in Asturias, and the last in the Canary Islands. This repetition of the production not only demonstrates the effectiveness of the content created but also the client's trust in our work and their ability to consistently and attractively convey the essence of the perfume over time and in various locations.
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