Hearst España nos encargó la producción de una serie de piezas audiovisuales dentro de su línea de branded content para el lanzamiento de Nordés 0,0, una nueva propuesta sin alcohol de la marca.
The creative concept revolved around a blind tasting, where different personalities would test their senses while discovering the product organically.
Las piezas se integraron en cabeceras clave del grupo como ELLE España, Esquire España y Men’s Health España, adaptándose al tono editorial de cada una.
The project had a dual challenge: Narrative and production.
On one hand, it was key to capture authentic and natural reactions during the tasting, maintaining freshness and spontaneity without losing cinematic control.
On the other hand, the format required generating two distinct pieces, each with its own protagonist and personality:
The challenge was to adapt the execution to both profiles without losing visual coherence or brand identity.
We work with an agile approach, focused on:
All of this in close collaboration with Hearst's editorial and production team, who led the creative idea and content development.
Address Pablo Yarnoz
The result was two branded content audiovisual pieces, designed to integrate organically into a digital editorial environment.
Each video was adapted to its me
the corresponding translation, maintaining brand consistency while respecting the tone of each header.
The pieces were published in:
The result was a natural, relatable piece of content that was aligned with new branded content trends: less explicit advertising and more real experience.
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