Apodemia selected us to launch their new jewellery collection, the «Sépalo Collection», in collaboration with Lourdes Montes. This collection, inspired by Lourdes Montes and Jimena's creativity and their desire to leave a legacy to their daughters, with Jimena being a co-founder of Apodemia, focuses on celebrating special moments between mothers and daughters.
Our challenge was to create a campaign that captured the emotional essence and exceptional design of the collection. The campaign needed to reflect family values and the elegance of the pieces, ensuring it resonated with both mothers and daughters across Spain.
Video: Pablo Yarnoz
The campaign was launched across multiple platforms, including the Apodemia website, the mobile app and selected high-street stores. Eye-catching visuals and a promotional video were produced, highlighting the collection’s unique pieces and their inspiration. The campaign was very well received, achieving a significant increase in website traffic and in-store sales, as well as extensive coverage on social media under the hashtag ##sepalo.
The combination of emotive storytelling and effective digital marketing helped Apodemia strengthen its position in the Spanish jewellery market and highlight its commitment to innovative and meaningful design.
Join the madness
