Marqués de Murrieta trusted Mad Media to bring two visual narratives to life: one to tell its rich winemaking history, and another to celebrate the excellence of its white wine «CASTILLO YGAY BLANCO GRAN RESERVA ESPECIAL 1986», a proud recipient of 100 Parker points.
The challenge was to create a story that embodied the essence and prestige of Marqués de Murrieta. For the corporate video, we opted for a singular narrative: the wine itself spoke, weaving a story that reflected the tradition and elegance inherent to the brand. In close synergy with the winery, we forged a script and production that highlighted both the winery's historical trajectory and the distinction of Castillo Ygay, linking visual poetry with the authenticity of the wine. In addition, English versions of each piece were produced.
Director: MARIO GARCIA
D.O.P: Michel Rey
Idea: Chusa Diaz
Producer: Dani Lozano
Voice: Alicia L
Executive: Pablo Yarnoz
Production: Maria Gonzalez, Elie Gomez,
Camera: Dario Missaghian, Charly
Editing: Jhon Arévalo, Milo Jimenez and Rubén Carrascal
Sound: Santiago Sierra
Sound Study: Blessed Sound
Camera: Sony 7s + ATOMOS + Samyang Lenses
Edited on Premiere Pro + After Effects
The result was acclaim within the wine industry and viralisation on social media, generating significant resonance among wine connoisseurs and enthusiasts. The videos served not only as a tribute to the quality of Marqués de Murrieta wine but also as catalysts for solidifying the winery's reputation as one of the flagship names in globally excellent wine production.
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