Mercedes-Benz, within the framework of the Mercedes-Benz Fashion Week Madrid, commissioned us to produce an audiovisual fashion film for the 20th edition of Mercedes-Benz Fashion Talent.
The aim was to create an emotional and aspirational piece that connected with the creative universe of five award-winning designers, showcasing not only their careers, but also the concept behind emerging talent and the value of the prize as an international platform.
The project had to be integrated within the editorial narrative of ELLE Spain and also be broadcast in the context of Fashion Week, combining Fashion, storytelling and automotive in a single audiovisual piece.
The main challenge of this audiovisual production was to build a coherent narrative from multiple protagonists, each with their own creative identity and distinct voice.
The shoot brought together designers such as:
The challenge was to:
From a creative standpoint, the focus was on building a fashion film coral, where conversation, personal reflection and the environment will generate an intimate and aspirational atmosphere.
The key was to balance audiovisual production, fashion aesthetics, and emotional narrative, achieving a piece that transcended the traditional corporate format.
Address Pablo Yarnoz
Director of Photography Jaime Díaz, Mikel Macua
Photograph Diego Lázaro
Art Direction Victor
Art Art assistant
Production Lucía Quintana, Patricia Ojea, Lucas Pasquiin
Styling Sandra Muñoz
Styling (assistant): Stylist's Assistant
Make-up and Hairdressing Nao Gayoso, Félix Tebar
2nd MUA: Alicia Ortiz
The result was a fashion film designed for dissemination within an editorial environment and for projection at Fashion Week.
The piece combines:
The content was published on Harper's Bazaar and Elle Spain and associated with the Mercedes-Benz campaign, reinforcing the event's positioning as a platform for boosting emerging talent.
This project consolidates the value of audiovisual production in the fashion sector, especially in hybrid formats that combine branded content, fashion films, and editorial content.
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