For Hyundai, Hearst Agency partnered with us once again, this time for a production highlighting Alaska, an emblematic figure in Spanish music and culture. Our aim was to craft a genuine interview that captured Alaska's vibrant identity, in keeping with Hyundai's avant-garde image and its «Power Your World» campaign, centred on the innovative IONIQ 5 model. Working hand-in-hand with the agency Innocean, responsible for the Hyundai brand, we immersed ourselves in the creative supervision and development of this comprehensive project, which encompassed both video and photography, capturing unique moments and adding visual depth to the campaign.
In the DAYLIGHT studio, we transformed the space to highlight the silhouette of the IONIQ 5, under lighting meticulously designed by our director of photography. During the shoot, Alaska and the car shared the spotlight, enhancing the narrative with style and charisma. The interview was captured using a quad-camera setup, allowing for holistic and dynamic coverage. Every visual element and production technique was deliberately chosen and synchronised, resulting in immersive multimedia content that not only met, but exceeded the objectives of Hyundai's «Power Your World» campaign.
Director: Bryan Ventura and Milo Jimenez
Director of Photography: Jacobo Herrero
Idea and Production: Pablo Yarnoz
Cameras: IdeaMilo (service)
Study: DayLight
Published in Elle and disseminated through social media and the press, the project revealed itself as an ode to Alaska, celebrating her decades-long cultural impact. The piece, titled «The Alaska Phenomenon: An Artist Elevated to Maximum Power,» highlights the artist's strength and impact, making her the perfect voice for Hyundai's IONIQ 5 and its forward-looking vision. With photography by Fran F Goyos and production by Mad Media Madrid, this work solidifies our legacy of creating visual stories that resonate and endure.
See more https://www.elle.com/es/living/ocio-cultura/a37523882/alaska-hyundai-ioniq-5/
Join the madness
