Hearst España nos encargó la producción audiovisual de una serie de piezas de branded content para el lanzamiento del OMODA 5 SHS.
El proyecto, desarrollado junto a cabeceras como Men’s Health España y Esquire España, tenía como objetivo crear un fashion film en estudio que conectara automoción, moda y deporte a través de un lenguaje visual contemporáneo.
El protagonista fue Dani Castilla, cuya presencia aportaba una narrativa física y estética alineada con los valores del vehículo.
The assignment consisted of developing two clearly differentiated video pieces:
All of this had to be executed in a single day of studio filming, including voice-over recording and the generation of sufficient assets for different digital formats.
The main challenge of this audiovisual production was to condense an ambitious creative proposal into a single-day studio shoot.
It was necessary
Para ello, planteamos una producción ágil apoyada en un estudio profesional como The Hostly Light, que nos proporcionaba una base de iluminación sólida sobre la que construir.
We work with a camera on a gimbal to maximise filming speed and adapt the lighting in real time to differentiate the two concepts:
During the day, tests were carried out with different visual resources such as variations in lighting and the use of smoke, always maintaining a balance between speed of execution and cinematic results.
Direction and Cinematography: Pablo Yarnoz
Camera Landu Silva
Script Juan Pelegrín
Production Asha Martínez
Production (client) Hearst España
Executive production / client coordination Elena Sánchez
Editorial / Project Management: María Ángeles Aragoneses
Location Oscylight
The result was two studio video pieces designed to communicate the distinct personalities of the OMODA 5 SHS within a branded content environment.
The videos were adapted for distribution on:
The project reinforces the value of studio-based audiovisual production as a tool for generating engaging, versatile brand content that aligns with current industry trends.
At Mad Media, we work with brands looking for an audiovisual production company in Madrid capable of developing studio videos, fashion films, and corporate content with a creative and strategic focus.
Our aim is to create audiovisual pieces that not only work on an aesthetic level but also provide real value in terms of communication and brand positioning.
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