The communications agency branded content Hearst Agency proposed that we create content for the brand Azzaro, in collaboration with its ambassador, actor Jaime Lorente, for an Azzaro Wanted perfume campaign. This campaign was published on social media and in the content of Esquire and Men’s Health magazines. The project included the production of a spot-style video and three other shorter videos, intended to be used as reels on various platforms. We were tasked with the complete production of the video in the client's studios, using our technical equipment to carry out this audiovisual content.
The challenge of this audiovisual project was to stick to the established budget and the schedules of actor Jaime Lorente; we had to have everything ready and complete it in a studio with limited dimensions within 5 hours. Due to the horizontal restriction, we had to resort to post-production to visually extend the white background. Several versions of the edit were made to meet the requirements of the publishing group, the advertising agency, and the final brand or client.
Director: Pablo Yarnoz
D.O.P: Michel Rey
Esquire + Agencia Azzaro
Producer: Dani Lozano and Hearst Magazines
Voice Actor: Jaime Lorente
Camera: Jaime Diaz de Tuesta
Editing and VFX: Rubén Carrascal
Sound: Santiago Sierra
Camera: Sony 7s + ATOMOS + Samyang Lenses
Edited on Premiere Pro + After Effects
The press and social media publication was a success, reading as follows: After conquering the world with ‘Money Heist’, Jaime Lorente aims to ascend to ‘Elite’ with Netflix, gain experience with «The Shadow of the Law», and revisit the captivating story of Denver. Alongside Azzaro Wanted by Night, we discover his abundant seductive power (you have to see the video!). But what attracts him?
Press: https://www.esquire.com/es/cuidados-hombre/a23319941/jaime-lorente-azzaro-wanted/
Join the madness
