Esquire commissioned Mad Media to create a fashion film starring Miguel Herrán in collaboration with Loewe. The aim was to produce a daring and captivating video directed by Pablo Yarnoz.
Capturing Miguel Herrán's rogue, authentic essence whilst highlighting Loewe's sophistication was the main challenge. Pablo Yarnoz's direction was key to achieving this unique blend.
Director: Pablo Yarnoz
Production: Chus Casarrubios
Video Assistant: Diego Lázaro
Writing: Juanjo Madrigal, Gonzalo Cordero
Photos: Teddy Iborra
Styling: Jesús Cicero
Producer: Mad Media
Client: Esquire
Collaborating Brand: Loewe
The result was a vibrant fashion film that impressed both Loewe and Esquire, achieving a powerful and authentic visual narrative.
For more information, you can visit the Esquire article here.
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