Stradivarius commissioned us to develop a series of audiovisual pieces for a digital campaign aimed at the Dutch market, coinciding with the King's Day in Amsterdam.
The aim was to create a set of videos and visual pieces to accompany the sale of a specific collection inspired by this celebration, characterised by the use of the colour orange and a highly recognisable festive aesthetic.
The project included:
All of this had to be integrated directly into the brand's website to accompany the purchase process, reinforcing the product's appeal in a highly localised context.
The main challenge was to develop a complete audiovisual production without travel or physical filming in Amsterdam.
Recreate the King's Day realistically it would involve a very high production cost, both logistically and in terms of permits, equipment, and coordination.
To solve it, we proposed an artificial intelligence-based solution that allowed us to:
From a creative standpoint, the challenge was to maintain a visual language typical of a traditional fashion film, despite working with a completely generated environment.
This involved taking special care of:
The result had to be indistinguishable from a real production, both in video and photography.
Direction and production: Mad Media
Creativity and visual development Mad Media
Production (client) Stradivarius
The result was a set of audiovisual pieces specifically designed for a digital environment.
https://www.stradivarius.com/nl/en/women/clothing/kings-day-n4922?srsltid=AfmBOooslvslG-TPqg4ZIN4rNjjmEgaOEFm5zLG9SEwBSEZPKmSSUC_w
All content was integrated directly into the website of Stradivarius for the Dutch market, allowing users to visualise the collection in context and access immediate purchase.
The project shows how audiovisual production with artificial intelligence allows for the creation of highly visual campaigns, tailored to specific contexts, and with significant resource optimisation.
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