Hearst Agency selected us to join forces in creating a television commercial for Itercun, featuring Miguel Ángel Muñoz. The project highlighted the Mediterranean diet, especially the essential role of rabbit meat within this food culture.
At Mad Media, we took on the entire task from production to post-production, ensuring the spot faithfully captured Itercun's values and message. In step with the creative team, we shaped a compelling visual narrative that genuinely engaged the audience.
Agency: Tactics Europe
Co-production: Hearst Spain & Mad Media Madrid
Producer: Pablo Yárnoz
Direction and Editing: Milo Jiménez
Assistant Director: Daniel Quirós
Director of Photography: Jacobo Herrero
1st AC: Víctor Alvarado
Gaffer: Héctor S. Aguado
Electrician: Álvaro Ramiro
Direct sound: Isabella (Pertigosaurus)
Sound mix: Daniel Rincón (Pertigosaurio)
Colour: David Taranilla (Serena Digital)
Production Assistant: Francisco Fernández
Production Assistant: Patricia Ojea
Art Direction: Marta Saez (Hearst) and Lucía Quintana (Mad Media)
Set construction (revolving wall): Los Pacos
Location: Becerril de la Sierra (Madrid)
Rentals: WeLab, Gecisa, Mad Media Madrid
The result was a high-reach advertisement, shown in cinemas, which served as a catalyst in promoting the benefits of the Mediterranean diet, with a particular focus on rabbit meat. Our work not only strengthened Itercun's image but also demonstrated our commitment and ability to amplify brand messages through audiovisual media.
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