Totto.es, a regular client of Mad Media Madrid, contacted us to carry out their global back-to-school 2024 campaign. The campaign was to cover the kids, young adult, and teens segments.
We conducted a children's casting, selecting 6 of different ages to cover the three segments. Production was carried out in record time, with two days of shooting and recording at an amusement park, Madrid Río, and other areas of the capital. Photographs, two advertising spots, and a series of reels were produced.
Director: Diego Lázaro
Photograph: Juanlu Real
Production: Pablo Yarnoz
Head of Production and Casting: José Antonio Sánchez
Production Assistant: Gonzalo Sierra
Camera: Landu Silva
Styling: Paula Serrano
Art: Víctor Guerrero
Makeup: María Varona
The campaign «Totto – Back to School 2024» included:
Photography for catalogues and social media
Two advertising spots, one for kids and another for young adults and teens
A series of reels for digital platforms
This campaign not only increased Totto.es's visibility but also consolidated its position in the global market, achieving a high level of engagement and satisfaction from both customers and the target audience.
Join the madness
