Esquire commissioned us to produce a promotional video for their magazine cover, starring actor Carlos Cuevas and sponsored by Vespa. The aim was to create engaging and meaningful visual content that highlighted both the actor's personality and the iconic image of the Vespa.
The main challenge was to capture the essence of actor Carlos Cuevas, known for his roles in “Merlí” and “Smiley,” while integrating him naturally with the Vespa brand. The filming took place in a studio, which allowed for complete control over the visual aesthetic, guaranteeing a high-quality production that reflected Vespa's youthful and dynamic spirit.
• Creative Direction: Rocío Faraco
Photography: Omar Ayasshi
• Video Production: Pablo Yarnoz
• General Production: Elena Maeso
Styling: Pau Aulí
• Makeup and Hair: David Carreiro for Chanel
• Video Assistant: Diego Lázaro
The result was a vibrant and engaging video that captured Carlos Cuevas' energy and the timeless aesthetic of Vespa. The video consisted of a short interview with actor Álvaro, where Carlos Cuevas spoke about his life, his career, and his love for motorcycles, especially the Vespa. This footage, along with a series of photographs, was used on the cover of Esquire and across various digital platforms, including social media and the magazine's website.
The campaign significantly increased interest in both the magazine and Vespa, underscoring the connection between fashion, lifestyle and urban mobility.
You can see more details about this project and the full interview in the Esquire article. here.
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