IE University I trust Mad Media for the production of a corporate video focused on their annual programme. IE Legal Challenge, an initiative that brings together students from different universities and disciplines to tackle a real-life case from the legal and business fields.
The objective of the assignment was clear: Create a corporate video that reflects the educational and professional value of the Legal Challenge., ..., showing how students work as a team, develop strategic solutions and face real-world work dynamics.
The piece had to serve as both institutional content and a promotional tool for future editions, highlighting the university's commitment to academic excellence and direct connection with the professional world.
The main challenge of this corporate video production was to condense a complex and dynamic experience into a single day.
The event brings together students who do not know each other beforehand, organised into teams that must collaborate, analyse a real case and present solutions to industry professionals, including firms and senior profiles.
From an audiovisual perspective, the challenge consisted of:
For this, a production was proposed based on:
The key was to combine spontaneity and structure to achieve a credible, dynamic corporate video aligned with the institution's identity.
Direction and production: Mad Media
Production Mad Media
Customer IE University
The result was a corporate video designed to clearly communicate the impact of IE Legal Challenge and its value within the academic and professional ecosystem.
The piece combines:
The video will be used by IE University across its digital channels, social networks and platforms such as YouTube, with the aim of promoting future editions of the programme and reinforcing its positioning as a benchmark institution.
The project has fully met the client's objectives, achieving direct validation without the need for additional revisions.
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