The Autonomous University of Madrid entrusted us with the creation of a corporate video to highlight the university's strategic location and its K-Node project, an epicentre of innovation connecting the university with leading companies and research centres in the area.
Our challenge was to design a script that captured the synergy between education and industry and conveyed the K-Node project's vision. The production combined footage from the university and neighbouring companies with explanatory graphics, culminating in an expansive shot that pulled away from the location to encompass the city and beyond, connecting the project with the world.
Director and Editor: Mario García
D.O.P: Daniel Florentino
Idea: Chusa Diaz
Producer: Pablo Yarnoz
VFX: Fran Rubí
Sound Study: Blessed Sound
Camera: Blackmagic 4k
Edited in Premiere Pro + After Effects
The resulting video was a key piece in the promotion of K-Node, highlighting its relevance in fostering collaboration between the public and private sectors and its impact on the economic and technological progress of the region. With a focus on promotion and visual narrative, the project reinforced the role of the Autonomous University of Madrid as a driver of development and an incubator of talent and technology.
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