Kia commissioned us to produce «The Journey of Inspiration,» a series of 6 mini-documentaries as part of the Kia Te Inspira project. The aim was to explore the sources of inspiration of prominent creators across various disciplines, including Isabel Coixet, Javier Calvo, Javier Ambrossi, María Escoté, Juan Gómez Jurado, and Andoni Luis Aduriz.
The production of this series was carried out in record time. We faced the challenge of finding suitable locations and coordinating everyone's schedules. Each video was filmed in a full day of shooting, and with some talents, two days of shooting were carried out to capture the moment they passed the baton of inspiration.
Director: Bryan Ventura
Camera and Lighting: Grito Films
Production: Pablo Yarnoz
Head of Production: José Antonio Sánchez Abad
Production Assistant: Patricia Ojea
Sound: Blessed Sound
Post-Production: Mad Media Madrid
The «Journey of Inspiration» series was successfully launched on Kia's social media channels and on kiateinspira.com. Each chapter revealed the protagonists' sources of inspiration, creating a powerful and emotionally resonant narrative that connected with a broad audience. The series not only attracted a large number of views and engagement but also consolidated Kia as a brand that values creativity and inspiration, connecting with its audience in an innovative and meaningful way.
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