For the Casa Mo project in collaboration with Multiópticas, Llorente y Cuenca, and our friends at Grito Films, a new creative and logistical challenge in a vintage style was proposed. The idea was to maintain the essence of Casa Mo's content while promoting Multiópticas' products, including prescription and sunglasses, in an organic and attractive way for social media and other points of sale.
The technical challenge was to seamlessly and naturally integrate Multiopticas' products into the photographic and video productions, ensuring they were effectively highlighted without being intrusive. Furthermore, we had to coordinate filming with multiple collaborators and ensure all parties were aligned with the project's creative vision.
We have the participation of Laura Escanes, Violeta Mangriñán, Victoria Federica, Alejandro Palomo, and Juan Avellaneda, which added an extra element of interest to the project. This required careful planning and coordination to ensure authentic representation in each piece of content, while also making sense as a whole.
Directors: Jaime Díaz de Tuesta and Mikel Macua (Grito Films)
Production: Pablo Yarnoz and Belén Pérez
Assistant Producer: Lucía Quintana
DOP: Shriek and Alvar Alonso
Camera Assistant: Jorge Pesquera
Art Director: Bel Gonyalons
Aux. Art: Bárbara Ortega
Runner: Gonzalo Sierra
Assembly: Gómez Selva
Colour: Grito Films
The result was a successful collaboration that fused the elegance and style of Casa Mo with the effective promotion of Multiópticas' products. The resulting content was distributed across various digital channels, featuring different video pieces with each of the characters and a general one. Simultaneously, photos were published at points of sale, as well as the videos, generating a positive response from the public and contributing to the strengthening of both brands' presence in the market.
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