MAD Media is an audiovisual production company based in Madrid.
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Assignment

Beauty podcast for Olay and ELLE

Olay commissioned us to create a campaign in collaboration with ELLE. The new beauty, a podcast starring the actress Toni Acosta: a conversation between Toni and two skin care specialists about how to understand beauty and the passage of time today.

Challenge

Naturalness in a conversation with several cameras

The challenge was to capture the naturalness of Toni Acosta and the fluidity of a real conversation, without losing the visual care that a beauty brand demands.

  • Multi-camera shooting to follow the conversation without interrupting it
  • Careful and conducive lighting to talk about the skin
  • Informative content that is close to and true to the Olay products

Do you have a project in mind?

Contact Us

Do you have a project in mind?

Contact Us

Team

Address Pablo Yarnoz
Photograph Jacobo Herrero
Camera Nacho González
Assistant: Lili Torales
Makeup and hairstyling: Carmen de Juan
Styling Blanca Hidalgo
Video production: Mad Media Madrid

Deliverable

Multicameral podcast

  • The new beauty: Full episode in which Toni talks with two specialists about the signs of aging and skin care.
  • Edition featuring the Olay and ELLE brand image, ready for publication on the web and social media.

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