To Esquire (Hearst) we produced a documentary video for Biotherm at the end of The Ocean Race from Alicante, with the actor Miguel Bernardeau as brand ambassador.
Biotherm sponsors the boat named after it on this round-the-world sailing trip, which uses the regatta to analyze the oceans’ water. The video was intended to showcase that work and the brand’s commitment to a more sustainable future.
The challenge was to document an event as dynamic as the departure of The Ocean Race and, at the same time, explain the environmental commitment of Biotherm.
Address Pablo Yarnoz
Interview and writing: Susana Fuentes
Photograph Roberto Sastre
The result was a piece that combines the excitement of the regatta with the brand's message: the work of the Biotherm boat analyzing the oceans during the world tour and the commitment to a greener future.
The content was published in Esquire.
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