Hearst España commissioned us to produce a series of audiovisual pieces as part of its branded content line to launch Nordés 0.0, a new alcohol-free product from the brand.
The creative concept revolved around a blind tasting, where different personalities would test their senses while discovering the product organically.
The pieces were integrated into key sections of the group, such as ELLE Spain, Esquire Spain and Men’s Health Spain, adapting to the editorial tone of each one.
The project had a dual challenge: Narrative and production.
On one hand, it was key to capture authentic and natural reactions during the tasting, maintaining freshness and spontaneity without losing cinematic control.
On the other hand, the format required generating two distinct pieces, each with its own protagonist and personality:
The challenge was to adapt the execution to both profiles without losing visual coherence or brand identity.
We work with an agile approach, focused on:
All of this in close collaboration with Hearst's editorial and production team, who led the creative idea and content development.
Address Pablo Yarnoz
The result was two branded content audiovisual pieces, designed to integrate organically into a digital editorial environment.
Each video was adapted to its me
the corresponding translation, maintaining brand consistency while respecting the tone of each header.
The pieces were published in:
The result was a natural, relatable piece of content that was aligned with new branded content trends: less explicit advertising and more real experience.
Join the madness