Mad Media partnered with Grito Films on a co-production for Multiópticas, a brand with a solid track record in the optical sector. We accepted the challenge of carrying out a photo shoot and the production of promotional videos in a luxurious mansion in La Moraleja. With the presence of celebrities such as Ana Obregón, María Pombo, Omar Montes and Bertín Osborne, our team meticulously coordinated every aspect of the project, from logistics, taking into account styling, transport, technical equipment and much more, to technical production.
Inspired by the slogan ‘When you don’t give anything up, it can only be MO’, we immersed ourselves in a collaborative creative process with Grito Films and Llorente y Cuenta to bring this concept to life in an attractive visual narrative. The synergy between teams allowed us to develop a campaign that perfectly captured the Multiópticas philosophy.
Together, we explored how to convey the idea of not giving up on anything through imagery and messaging, ensuring that every element of the production was aligned with the campaign's vision. This strategic collaboration allowed us to create content that resonated with the audience and effectively communicated Multiópticas' values and identity in every aspect of the production.
Prod: @madmediamadrid
Agency: @llorenteycuenca
Address: @gr1t0 ?
Producer: @yarnozpablo
DOP: @jorgerpreciado
Steadycam: @carlos_matias_garcia
1AC: @dariodrz @emetizon
1AC: @elena.bazz
Second unit: @milojimenz @adolfocarceller
Gaffer: @pivotgarcia
Electrical: @dieforu033 @andrea.venegas.v
Stills: @danipaperboat
Art Direction: @bel.gonyalons
Art Assistant: @baptistowers
Edit & Colour: @iyan_altube
Production assistant: @lububble
Production Assistant: @patriciaguix
Sound: @facudevitto
Rental: @visualrent.es @falcofilms
The Casa MO campaign was rolled out across the country, with our photographic production displayed at the most prominent points of sale. The dissemination strategy and the quality of the images produced a notable resonance in the market and reinforced Multiópticas' positioning. We are proud to have been an integral part of this large-scale project and to have contributed to the brand's recognition and consolidation in the sector.
Join the madness
