Bidikey™, an innovative brand in the tech sector, chose Mad Media to create a promotional video that would capture the attention of investors and funders for its cutting-edge project.
Faced with the challenge of presenting the functionalities of the Bidikey™ system in an intuitive and engaging way, our team merged creativity with cutting-edge technology to produce a video that incorporated holograms and advanced explanatory graphics. We focused on building a captivating narrative that would keep the viewer interested and facilitate product understanding.
Actor: Alex Montyro
Production: María González Cano
Director of Photography: Jaime Díaz
A.C: Mikel Macua
Sound: Mikel Macua
Director: Pablo Yarnoz
Edited by: Pablo Yárnoz
FX: Ruben Carrascal, R&D Manager
Studies: Photofilms – MAD MEDIA MADRID
Lighting: Mad Crew
Camera: Sony 7s + ATOMOS + Samyang 35mm T1.5
Edited on Premiere Pro + After Effects
The video was successfully premiered at technology and entrepreneurship events, as well as on digital platforms, receiving an outstanding response: high viewing figures and a wave of favourable comments. The clarity and novelty of the video not only pleased the client but also played a crucial role in securing the necessary funding to move the Bidikey™ project forward.
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