Hearst proposed the production of a documentary video and photography for Biotherm during the departure of the Ocean Race in Alicante in 2023. The central idea was to capture the essence of the regatta, Biotherm's commitment to sustainability, and the participation of actor Miguel Bernardeau as brand ambassador.
The main challenge was to document a dynamic and exciting experience like The Ocean Race, capturing not only the racing action but also Biotherm's environmental commitment. Furthermore, working with a public figure like Miguel Bernardeau added an extra layer of coordination to ensure his passion for the sea and sustainability was adequately reflected.
Written by: Susana Fuentes
Video: Pablo Yárnoz
Photo: Roberto Sastre
The result was a video and a series of photographs that not only documented the regatta's departure from Alicante but also highlighted Biotherm's commitment to ocean research and protection. Miguel Bernardeau, alongside the crew of the IMOCA Biotherm led by Frenchman Paul Meilhat, shared unique moments that reflected the spirit and mission of the Ocean Race.
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