Hearst approached us to collaborate on a special project with ELLE magazine and actress Silvia Alonso. The aim was to create a promotional video highlighting Dockers' new Khaki pants for their women's line, presented by the actress in a dynamic and engaging format that emphasised the garment's versatility and style.
The main challenge was capturing the essence of Khaki pants and conveying the comfort and style they represent. We worked closely with the ELLE production team and actress Silvia Alonso to ensure the video authentically and naturally reflected the experience of wearing the trousers. We focused on:
Creative DirectionWe developed a visual concept that combined Dockers' casual and chic style.
RecordingWe took a series of shots in different locations to showcase the versatility of the trousers in various contexts, from casual to formal looks.
EditionWe worked on an agile and dynamic edit that would keep the viewer interested and highlight the key points of the interview with Silvia Alonso.
Camera and lighting: Diego Lázaro and Pablo Yarnoz
Edited by: Pablo Yarnoz
Production: Chus Casarrubios.
Makeup and Hairdressing: Noemí Nohales
Styling: Carla de Aguilar
Location: Who Estudio Creativo
Lead Actress: Silvia Alonso
The result was a 1 minute and 33 second video that was integrated into ELLE's publication about Dockers Khaki pants. The video features Silvia Alonso talking about her experience with the trousers, combining stylised shots and interviews to create engaging and persuasive content that perfectly complements the article Written.
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