Mad Media was selected by Totto to produce ‘The Colour of Your Destiny‘, a campaign designed to promote its lines of suitcases and holdalls. This significant task involved capturing the adventurous essence and functionality of the products through photographs and videos for the web, social media, and television. We decided to base the production on the beaches and areas of Alicante, known for their lush colours, always adhering to the budget set by the brand.
The challenge It was immense., covering everything from site selection and model casting, to the meticulous coordination of styling, makeup, and production, working in line with the client's specific requirements. The filming took place over three intense days, covering eight locations in three different cities. ‘Mad Furgo’, our vehicle, played an essential role, facilitating mobility and logistics for this deployment.
ProducerPablo Yarnoz
ProducerJose Antonio Abad
PhotographerJuan Luis Real
VideographerDiego Lázaro
StylingMelania Moya
MakeupEsther Guerrero Ruiz
Production AssistantRaúl Alonso Chartier
ModelsMarina Pasquin, Sol Madrigal Beccar, Sebastian Bateman Parada and Alejandro Soler Redondo
The result of our endeavour was the delivery of over 50 edited photographs and a TV spot for Movistar that captured Totto's adventurous spirit. Furthermore, we produced 12 vertical format videos designed for effective integration on social media, capturing the campaign's stellar moments. This production not only met expectations in terms of volume and quality but also reinforced the brand's image and fostered audience engagement. Totto's response in Colombia was enthusiastic, congratulating the team and expressing high expectations for the campaign, with the vision of elevating the brand to a new level of recognition and preference.
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