Hearst Agency, a renowned advertising and branded content agency, invited us to collaborate on content creation for the prestigious brand Skechers, in partnership with the talented singer Ana Guerra. Ana was the protagonist of a series of social media and press publications, supported and sponsored by the influential magazines Elle and Cosmopolitan.
The project included the production of a spot-style video designed for broadcast on social media and press outlets. We were tasked with providing the technical production, which involved managing lighting, camera equipment, and post-production, with the aim of optimising costs. We took advantage of a previously planned photo shoot to carry out the production of the requested video, thus maximising resources and ensuring a high-quality final result.
Our proposal was characterised by dynamic advertising content, capturing the brand's distinctive rhythm and style while maximising the use of available space and time. In just a 4-hour session, we managed to film 5 different looks, integrating them harmoniously with the planned photo shoot. This careful planning allowed us to meet the expectations of the brand and the editorial team, effectively conveying the desired message in every moment and every detail.
Director: Pablo Yarnoz
D.O.P and Camera: Michel Rey
AC: Dani Lozano
Production: ELLE
Editing and VFX: Rubén Carrascal
Camera: Sony 7s + ATOMOS + Samyang Lenses
Edited on Premiere Pro + After Effects
In the media outlets of Elle, Susana Fuentes published the following alongside the piece created by Mad Media:
https://www.elle.com/es/moda/tendencias/a23640660/ana-guerra-moda-noventa-skechers/
«Back to the 90s
Because fashion from that decade is back in vogue, we're reinterpreting it with Ana Guerra and Skechers, featuring their most iconic model: the D’Lites. Welcome to the nineties, a trend that's making a big comeback!»
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