ARMANI

BRANDED CONTENT

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Assignment

Branded content for Armani Acqua di Gio with Miguel Ángel Silvestre

Armani entrusted us with the production of a piece with Miguel Ángel Silvestre, One of the most prominent actors in the Spanish scene, about his fragrance Acqua di Gio. The content was published in Esquire.

The assignment included a main artistic piece to promote the perfume, an interview with the actor, and several reels for social media.

Challenge

A high-level piece in a few hours

We shot at the Don Carlos hotel in Marbella with very limited time: the actor was available only for a few hours.

  • Shooting the main piece, the interview, and the reel material in one session
  • Capturing Miguel enjoying the water and the universe of fragrance with naturalness
  • Maintaining the aesthetics and the level required by a brand like Armani

A small and highly coordinated team allowed us to make the most of every minute without sacrificing quality.

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Team

Address Pablo Yarnoz
Camera Pablo Yarnoz, Diego Lázaro
Editing and post-production: Mad Media Madrid

Deliverable

Main piece, interview and reels

Mad Media produced the main piece promoting the fragrance, assembled and post-produced entirely in our editing room, as well as several reels for social media. The interview was provided to Esquire for the magazine to perform its own post-production.

The content was published in Esquire as part of the Acqua di Gio campaign.

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