In a unique collaboration, Zhiyun invited us to test their new stabilisers on a project with Madrid's streetwear brand, Concrete. The opportunity arose to create a dynamic campaign that incorporated the passion for motorcycles among some of the brand's friends.
We used Zhiyun stabilizers to capture a road trip-themed fashion film. This approach allowed us to combine the robustness of Concrete fashion with the vibrant sense of freedom offered by motorcycle travel. Our production captured dynamic shots that perfectly reflected the adventurous spirit and lifestyle associated with the brand, all while demonstrating the effectiveness of Zhiyun stabilizers in a constant motion environment.
Director: Pablo Yarnoz
D.O.P: Carlos Fernández
Camera: Daniel Florentino
Producer: Fran F. Goyos
Executive: David Liao
Editing and Colour: Pablo Yarnoz
Makeup: Lucía Quintana, Sheila Puerto
Drivers: Daniel Alea, Delamotrix, Fori (Concrete)
Camera: BMPCC 4k
Edited on Premiere Pro
Photography: Alejandro Cubino
The resulting fashion film was launched on YouTube and Concrete and Zhiyun's social media channels, achieving a wide online reach. The digital distribution strategy was crucial, allowing us to capture a large and diverse audience. The collaboration not only stood out for producing visually striking content but also strengthened the digital presence of both brands. The fusion of contemporary fashion with advanced technology and an immersive narrative culminated in a powerful campaign that resonated strongly with the audience, elevating Concrete and Zhiyun's perception in the competitive digital market.
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