Sound effects: add realism and emotion to your projects

It has always been said that if you watch a scary film without sound, even the biggest scaredy-cat can watch it. And indeed, sound, although it may not seem so, is an intrinsic part of our perception of our surroundings. Audiovisual creators know this well, and that is why they resort to all sorts of […]
Camcorder for amateurs and professionals

Camcorder for amateurs and professionals The camcorder has become an indispensable tool if we aim to create quality content with the best possible image. When you start taking your first steps in the audiovisual world, it is one of the first items you look to acquire. And as a company, your workers […]
How to professionally create a promotional video

How to Create an Effective Promotional Video In the digital age, video has become one of the most powerful communication mediums. It captures attention instantly and keeps the viewer engaged. This is precisely what we aim for with a promotional video: to leverage this growing trend to convey powerful messages and connect with […]
Discovering the making of: a look behind the scenes

Discovering the making of: a look behind the scenes. The interest in how audiovisual content is filmed and in what isn't seen when we create it continues to grow. We, as users, are curious about how the things we see are made. Behind-the-scenes content can help us […]
Aftermovie: what it is and why you should create one for your event

¿No te encantaría revivir un momento espectacular una y otra vez, recordando ese día y los maravillosos recuerdos que atesorarás para siempre? ¡Para eso está el aftermovie! Desde Madmedia entramos en detalle en todos los aspectos de un aftermovie: qué es, cómo se produce y los beneficios que puede aportar a tu evento y marca. […]
Calibration: what it is and basic tools

Si eres de esas personas que suelen quedarse un momento en el cine al finalizar la película para ver los créditos, es probable que hayas leído en alguna ocasión el término etalonaje. La cantidad de fases y procesos involucrados en la producción de una película, sin importar su duración, puede ser sorprendente. No basta con […]
How to create a corporate video for your brand

Los vídeos corporativos, aunque el término asuste a unos y aburra a otros, son una de las mejores formas de dar a conocer la parte humana de tu empresa. Sin embargo, cuando se piensa en este tipo de contenido no solemos imaginar algo divertido u original. ¡Pero eso era antes! Hoy en día todo el […]