{"id":37957,"date":"2026-04-27T15:15:47","date_gmt":"2026-04-27T15:15:47","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&#038;p=37957"},"modified":"2026-10-27T22:05:12","modified_gmt":"2026-10-27T22:05:12","slug":"produccion-audiovisual-fashion-film-omoda-dani-castilla","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/produccion-audiovisual-fashion-film-omoda-dani-castilla\/","title":{"rendered":"OMODA &#8211; BRANDED CONTENT"},"content":{"rendered":"<h2 class=\"wp-block-heading mad-bloque-titulo\">M\u00e1s piezas<\/h2>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"OMODA - DANI CASTILLA  - Men&amp;apos;s Health v2\" src=\"https:\/\/player.vimeo.com\/video\/1185963356?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>M\u00e1s piezas<\/p>","protected":false},"featured_media":37958,"template":"","categories":[72,3,60,59,70,61],"class_list":["post-37957","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-deporte","category-editorial","category-fashion","category-publicidad","category-sport","category-spot-tv"],"acf":{"video_destacado":"https:\/\/vimeo.com\/1185963419","VideoImagen_Destacada":"","titulo":"BRANDED CONTENT","cliente":"OMODA","Encargo":"<h2>Producci\u00f3n audiovisual para OMODA con Dani Castilla<\/h2>\n<p>Hearst Espa\u00f1a nos encarg\u00f3 la producci\u00f3n audiovisual de una serie de piezas de branded content para el lanzamiento del OMODA 5 SHS.<\/p>\n<p>El proyecto, desarrollado junto a cabeceras como Men's Health Espa\u00f1a y Esquire Espa\u00f1a, ten\u00eda como objetivo crear un fashion film en estudio que conectara automoci\u00f3n, moda y deporte a trav\u00e9s de un lenguaje visual contempor\u00e1neo.<\/p>\n<p>El protagonista fue Dani Castilla, cuya presencia aportaba una narrativa f\u00edsica y est\u00e9tica alineada con los valores del veh\u00edculo.<\/p>\n<p>El encargo consist\u00eda en desarrollar dos piezas de v\u00eddeo claramente diferenciadas:<\/p>\n\n<ul>\n \t<li>Modo ECO: un enfoque m\u00e1s calmado, limpio y minimalista<\/li>\n \t<li>Modo SPORT: una propuesta m\u00e1s intensa, din\u00e1mica y visualmente potente<\/li>\n<\/ul>\n<p>Todo ello deb\u00eda ejecutarse en una \u00fanica jornada de rodaje en estudio, incluyendo la grabaci\u00f3n de voz en off y la generaci\u00f3n de recursos suficientes para distintos formatos digitales.<\/p>","reto":"<p>El principal reto de esta producci\u00f3n audiovisual fue condensar una propuesta creativa ambiciosa en un rodaje en estudio limitado a una sola jornada.<\/p>\n<p>Era necesario:<\/p>\n\n<ul>\n \t<li>Crear dos universos visuales completamente distintos<\/li>\n \t<li>Ejecutar m\u00faltiples planos en tiempos muy reducidos<\/li>\n \t<li>Mantener un nivel alto de calidad en iluminaci\u00f3n y narrativa<\/li>\n \t<li>Trabajar con un atleta en movimiento constante<\/li>\n<\/ul>\n<p>Para ello, planteamos una producci\u00f3n \u00e1gil apoyada en un estudio profesional como The Hostly Light, que nos proporcionaba una base de iluminaci\u00f3n s\u00f3lida sobre la que construir.<\/p>\n<p>Trabajamos con c\u00e1mara en gimbal para maximizar la velocidad de rodaje y adaptamos la iluminaci\u00f3n en tiempo real para diferenciar ambos conceptos:<\/p>\n\n<ul>\n \t<li>ECO \u2192 fondo blanco, iluminaci\u00f3n limpia y ritmo pausado<\/li>\n \t<li>SPORT \u2192 entorno rojo, iluminaci\u00f3n m\u00e1s contrastada y est\u00e9tica m\u00e1s agresiva<\/li>\n<\/ul>\n<p>Durante la jornada se realizaron pruebas con distintos recursos visuales como variaciones de luz y uso de humo, siempre manteniendo el equilibrio entre rapidez de ejecuci\u00f3n y resultado cinematogr\u00e1fico.<\/p>","equipo":"<p><strong>Direcci\u00f3n y Direcci\u00f3n de Fotograf\u00eda:<\/strong> Pablo Yarnoz<br><strong>C\u00e1mara:<\/strong> Landu Silva<br><strong>Gui\u00f3n:<\/strong> Juan Pelegr\u00edn<br><strong>Producci\u00f3n:<\/strong> Asha Mart\u00ednez<br><strong>Producci\u00f3n (cliente):<\/strong> Hearst Espa\u00f1a<br><strong>Producci\u00f3n ejecutiva \/ coordinaci\u00f3n cliente:<\/strong> Elena S\u00e1nchez<br><strong>Redacci\u00f3n \/ Project Management:<\/strong> Mar\u00eda \u00c1ngeles Aragoneses<br><strong>Localizaci\u00f3n:<\/strong> Oscylight<\/p>","entregable":"<p>El resultado fueron dos piezas de v\u00eddeo en estudio dise\u00f1adas para comunicar las distintas personalidades del OMODA 5 SHS dentro de un entorno de branded content.<\/p>\n<p>Los v\u00eddeos fueron adaptados para su distribuci\u00f3n en:<\/p>\n\n<ul>\n \t<li>Men's Health Espa\u00f1a<\/li>\n \t<li>Esquire Espa\u00f1a<\/li>\n \t<li>Redes sociales y canales digitales de la marca<\/li>\n<\/ul>\n<p>El proyecto refuerza el valor de la producci\u00f3n audiovisual en estudio como herramienta para generar contenido de marca atractivo, vers\u00e1til y alineado con las tendencias actuales del sector.<\/p>\n<p>En Mad Media trabajamos con marcas que buscan una productora audiovisual en Madrid capaz de desarrollar v\u00eddeos en estudio, fashion films y contenido corporativo con un enfoque creativo y estrat\u00e9gico.<\/p>\n<p>Nuestro objetivo es crear piezas audiovisuales que no solo funcionen a nivel est\u00e9tico, sino que tambi\u00e9n aporten valor real a nivel de comunicaci\u00f3n y posicionamiento de marca.<\/p>","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OMODA - BRANDED CONTENT - Mad Media Madrid<\/title>\n<meta name=\"description\" content=\"Producci\u00f3n audiovisual de fashion film en estudio para 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