{"id":37934,"date":"2026-04-23T15:08:08","date_gmt":"2026-04-23T15:08:08","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&#038;p=37934"},"modified":"2026-10-27T22:05:14","modified_gmt":"2026-10-27T22:05:14","slug":"video-corporativo-oficinas-russel-bedford","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/video-corporativo-oficinas-russel-bedford\/","title":{"rendered":"VIDEO CORPORATIVO &#8211; RUSSEL BEDFORD"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":37935,"template":"","categories":[66],"class_list":["post-37934","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-corporativo"],"acf":{"video_destacado":"https:\/\/vimeo.com\/912333846","VideoImagen_Destacada":"","titulo":"VIDEO CORPORATIVO","cliente":"RUSSEL BEDFORD","Encargo":"<h2>V\u00eddeo corporativo para Russel Bedford<\/h2>\n<p>Russell Bedford, red internacional de firmas de auditor\u00eda, consultor\u00eda y asesoramiento empresarial, buscaba reforzar su presencia digital con un v\u00eddeo corporativo para su web.<\/p>\n<p>El objetivo era transmitir de forma clara y elegante los valores de la firma: cercan\u00eda, solidez, profesionalidad y dimensi\u00f3n internacional. Todo ello a trav\u00e9s de una pieza audiovisual que combinara discurso institucional con una est\u00e9tica cuidada y contempor\u00e1nea, alineada con su posicionamiento como firma global.<\/p>","reto":"<p>El principal desaf\u00edo del proyecto fue condensar en una sola jornada de rodaje la representaci\u00f3n de una estructura corporativa compleja.<\/p>\n<p>La compa\u00f1\u00eda cuenta con m\u00faltiples oficinas, pero el rodaje deb\u00eda realizarse \u00fanicamente en su sede de Madrid. Esto implic\u00f3 coordinar la asistencia de los socios principales, que tuvieron que desplazarse para participar en la grabaci\u00f3n.<\/p>\n<p>Adem\u00e1s, el v\u00eddeo requer\u00eda la aparici\u00f3n de varios perfiles clave, manteniendo coherencia est\u00e9tica y narrativa en pantalla, sin perder naturalidad ni ritmo.<\/p>\n<p>A nivel creativo, el enfoque se bas\u00f3 en una combinaci\u00f3n de:<\/p>\n\n<ul>\n \t<li><strong>Im\u00e1genes reales<\/strong> grabadas en sus instalaciones<\/li>\n \t<li><strong>Material de archivo corporativo<\/strong>, integrado de forma org\u00e1nica<\/li>\n \t<li><strong>Narrativa en voz en off<\/strong>, como hilo conductor del mensaje<\/li>\n<\/ul>\n<p>El desarrollo del gui\u00f3n fue un proceso colaborativo entre nuestro equipo y el departamento de comunicaci\u00f3n del cliente, que particip\u00f3 activamente tanto en la conceptualizaci\u00f3n como en la grabaci\u00f3n de la locuci\u00f3n y en las posteriores iteraciones de montaje.<\/p>\n<p>La clave estuvo en encontrar un equilibrio entre control de producci\u00f3n, optimizaci\u00f3n de tiempos y calidad visual, logrando una pieza s\u00f3lida pese a las limitaciones de agenda y presupuesto.<\/p>","equipo":"<ul>\n \t<li>\n<h3>Equipo \/ Cr\u00e9ditos<\/h3>\n<ul>\n \t<li>\n<p><strong>Direcci\u00f3n:<\/strong> Pablo Yarnoz<\/p>\n<\/li>\n \t<li>\n<p><strong>Gui\u00f3n:<\/strong> Antonio Chumillas<\/p>\n<\/li>\n \t<li>\n<p><strong>Producci\u00f3n:<\/strong> Patricia Ojea<\/p>\n<\/li>\n \t<li>\n<p><strong>Productor Ejecutivo:<\/strong> Alejandro Gonz\u00e1lez<\/p>\n<\/li>\n \t<li>\n<p><strong>Iluminaci\u00f3n:<\/strong> Diego L\u00e1zaro<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>","entregable":"<p>El resultado fue un v\u00eddeo corporativo dise\u00f1ado para su integraci\u00f3n en web, capaz de sintetizar la identidad de la firma en un formato claro, din\u00e1mico y profesional.<\/p>\n<p>La pieza combina discurso institucional con recursos visuales que refuerzan la percepci\u00f3n de marca, facilitando su uso tanto en entorno digital como en presentaciones corporativas.<\/p>\n<p>Adem\u00e1s, el proceso de trabajo permiti\u00f3 al cliente involucrarse activamente en la construcci\u00f3n del mensaje, asegurando que el resultado final estuviera completamente alineado con su visi\u00f3n y objetivos de comunicaci\u00f3n.<\/p>\n\n<blockquote>[embed]https:\/\/vimeo.com\/912333846?share=copy[\/embed]<\/blockquote>","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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