{"id":37303,"date":"2024-07-30T10:46:15","date_gmt":"2024-07-30T10:46:15","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&#038;p=37303"},"modified":"2026-10-28T10:25:25","modified_gmt":"2026-10-28T10:25:25","slug":"totto-camapana-vuelta-al-cole","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/totto-camapana-vuelta-al-cole\/","title":{"rendered":"TOTTO &#8211; CAMPA\u00d1A &#8211; VUELTA AL COLE"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":38749,"template":"","categories":[84,59],"class_list":["post-37303","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-fotos","category-publicidad"],"acf":{"video_destacado":"https:\/\/vimeo.com\/908275495","VideoImagen_Destacada":"","titulo":"CAMPA\u00d1A - VUELTA AL COLE","cliente":"TOTTO ","Encargo":"Totto.es, cliente habitual de Mad Media Madrid, nos contact\u00f3 para realizar su campa\u00f1a global de la vuelta al cole 2024. La campa\u00f1a deb\u00eda cubrir los segmentos kids, young adult y teens.","reto":"Realizamos un casting de ni\u00f1os, seleccionando a 6 de diferentes edades para cubrir los tres segmentos. La producci\u00f3n se llev\u00f3 a cabo en un tiempo r\u00e9cord, con dos d\u00edas de shooting y grabaci\u00f3n en un parque de atracciones, Madrid R\u00edo y otras zonas de la capital. Se produjeron fotograf\u00edas, dos spots publicitarios y una serie de reels.","equipo":"Realizador: Diego L\u00e1zaro\nFotograf\u00eda: Juanlu Real\nProducci\u00f3n: Pablo Yarnoz\nJefe de Producci\u00f3n y Casting: Jos\u00e9 Antonio S\u00e1nchez\nAuxiliar de Producci\u00f3n: Gonzalo Sierra\nC\u00e1mara: Landu Silva\nEstilismo: Paula Serrano\nArte: V\u00edctor Guerrero\nMaquillaje: Mar\u00eda Varona","entregable":"La campa\u00f1a \"Totto - Vuelta al Cole 2024\" incluy\u00f3:\n\nFotograf\u00eda para cat\u00e1logos y redes sociales\nDos spots publicitarios, uno para kids y otro para young adult y teens\nUna serie de reels para plataformas digitales\nEsta campa\u00f1a no solo aument\u00f3 la visibilidad de Totto.es, sino que tambi\u00e9n consolid\u00f3 su posici\u00f3n en el mercado global, logrando un alto nivel de engagement y satisfacci\u00f3n tanto del cliente como del p\u00fablico objetivo.","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TOTTO - CAMPA\u00d1A - VUELTA AL COLE - Mad Media Madrid<\/title>\n<meta name=\"description\" content=\"Descubre la campa\u00f1a &#039;Totto - Vuelta al Cole 2024&#039; 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