{"id":37202,"date":"2024-07-23T10:29:14","date_gmt":"2024-07-23T10:29:14","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&#038;p=37202"},"modified":"2026-10-27T22:05:21","modified_gmt":"2026-10-27T22:05:21","slug":"entrevista-miguel-bernardeau-biotherm","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/entrevista-miguel-bernardeau-biotherm\/","title":{"rendered":"ENTREVISTA &#8211; MIGUEL BERNARDEAU &#8211; BIOTHERM"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":37214,"template":"","categories":[67,69],"class_list":["post-37202","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-documental","category-entrevista"],"acf":{"video_destacado":"https:\/\/vimeo.com\/912332074","VideoImagen_Destacada":"","titulo":"ENTREVISTA - MIGUEL BERNARDEAU","cliente":"BIOTHERM","Encargo":"Hearst nos propuso la producci\u00f3n de un video y fotograf\u00eda documental para Biotherm durante la salida de la Ocean Race en Alicante en 2023. La idea central era capturar la esencia de la regata, el compromiso de Biotherm con la sostenibilidad y la participaci\u00f3n del actor Miguel Bernardeau como embajador de la marca.","reto":"El principal reto era documentar una experiencia din\u00e1mica y emocionante como la Ocean Race, capturando no solo la acci\u00f3n de la regata sino tambi\u00e9n el compromiso medioambiental de Biotherm. Adem\u00e1s, trabajar con una figura p\u00fablica como Miguel Bernardeau a\u00f1adi\u00f3 un nivel de coordinaci\u00f3n adicional para asegurarnos de que se reflejara adecuadamente su pasi\u00f3n por el mar y la sostenibilidad.","equipo":"Redacci\u00f3n: Susana Fuentes\nV\u00eddeo: Pablo Y\u00e1rnoz\nFoto: Roberto Sastre","entregable":"El resultado fue un video y una serie de fotograf\u00edas que no solo documentaron la salida de la regata desde Alicante sino que tambi\u00e9n resaltaron el compromiso de Biotherm con la investigaci\u00f3n y protecci\u00f3n de los oc\u00e9anos. Miguel Bernardeau, junto a la tripulaci\u00f3n del IMOCA Biotherm liderada por el franc\u00e9s Paul Meilhat, comparti\u00f3 momentos \u00fanicos que reflejaron el esp\u00edritu y la misi\u00f3n de la Ocean Race.","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ENTREVISTA - 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