{"id":36978,"date":"2024-06-20T11:21:02","date_gmt":"2024-06-20T11:21:02","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&#038;p=36978"},"modified":"2026-10-27T22:12:25","modified_gmt":"2026-10-27T22:12:25","slug":"spot-tv-armani-jaime-lorente-acqua-di-gio-madrid","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid\/","title":{"rendered":"SPOT TV &#8211; ARMANI &#8211; JAIME LORENTE &#8211; ACQUA DI GIO &#8211; MADRID"},"content":{"rendered":"<h2 class=\"wp-block-heading mad-bloque-titulo\">Galer\u00eda<\/h2>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped mad-galeria wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_7850-scaled.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"36991\" src=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_7850-1024x768.jpeg\" alt=\"ARMANI \u2013 foto 1\" class=\"wp-image-36991\" srcset=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_7850-1024x768.jpeg 1024w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_7850-300x225.jpeg 300w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_7850-768x576.jpeg 768w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_7850-1536x1152.jpeg 1536w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_7850-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image\"><a href=\"\/wp-content\/uploads\/2024\/06\/IMG_7636-scaled.jpeg\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/IMG_7636-scaled.jpeg\" alt=\"ARMANI \u2013 foto 2\"\/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6882-scaled.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"36989\" src=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6882-1024x768.jpeg\" alt=\"ARMANI \u2013 foto 3\" class=\"wp-image-36989\" srcset=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6882-1024x768.jpeg 1024w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6882-300x225.jpeg 300w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6882-768x576.jpeg 768w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6882-1536x1152.jpeg 1536w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6882-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6388-scaled.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"36988\" src=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6388-1024x768.jpeg\" alt=\"ARMANI \u2013 foto 4\" class=\"wp-image-36988\" srcset=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6388-1024x768.jpeg 1024w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6388-300x225.jpeg 300w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6388-768x576.jpeg 768w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6388-1536x1152.jpeg 1536w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_6388-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image\"><a href=\"\/wp-content\/uploads\/2024\/06\/IMG_5792-scaled.jpeg\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/IMG_5792-scaled.jpeg\" alt=\"ARMANI \u2013 foto 5\"\/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4852-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"36984\" src=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4852-768x1024.jpg\" alt=\"ARMANI \u2013 foto 6\" class=\"wp-image-36984\" srcset=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4852-768x1024.jpg 768w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4852-225x300.jpg 225w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4852-1152x1536.jpg 1152w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4852-1536x2048.jpg 1536w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4852-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4825-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"36983\" src=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4825-768x1024.jpeg\" alt=\"ARMANI \u2013 foto 7\" class=\"wp-image-36983\" srcset=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4825-768x1024.jpeg 768w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4825-225x300.jpeg 225w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4825-1152x1536.jpeg 1152w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4825-1536x2048.jpeg 1536w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4825-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4816-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" data-id=\"36982\" src=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4816-1024x614.jpeg\" alt=\"ARMANI \u2013 foto 8\" class=\"wp-image-36982\" srcset=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4816-1024x614.jpeg 1024w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4816-300x180.jpeg 300w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4816-768x461.jpeg 768w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4816-1536x921.jpeg 1536w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4816-2048x1228.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4812-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"36981\" src=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4812-1024x768.jpeg\" alt=\"ARMANI \u2013 foto 9\" class=\"wp-image-36981\" srcset=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4812-1024x768.jpeg 1024w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4812-300x225.jpeg 300w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4812-768x576.jpeg 768w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4812-1536x1152.jpeg 1536w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/IMG_4812-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Galer\u00eda<\/p>","protected":false},"featured_media":38760,"template":"","categories":[59,61],"class_list":["post-36978","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-publicidad","category-spot-tv"],"acf":{"video_destacado":"https:\/\/vimeo.com\/963092606","VideoImagen_Destacada":"","titulo":"ACQUA DI GIO - SPOT TV - MADRID","cliente":"ARMANI","Encargo":"Hearst Agency nos contact\u00f3 para realizar una apuesta de creaci\u00f3n de contenido con la marca Armani y el actor Jaime Lorente para promocionar el perfume Acqua di Gio. El encargo consist\u00eda en producir un v\u00eddeo y asesorar a la agencia para una producci\u00f3n conjunta. Mad Media Madrid se encargar\u00eda de la parte t\u00e9cnica y creativa del v\u00eddeo.\n\n&nbsp;","reto":"Enfrentamos el reto proponiendo varias ideas alineadas con la campa\u00f1a del perfume Acqua di Gio, que ya estaba en marcha. La producci\u00f3n se llev\u00f3 a cabo en Madrid, espec\u00edficamente en una casa de una lujosa urbanizaci\u00f3n en las afueras de la capital. Grabamos escenas con Jaime Lorente y el perfume, incluyendo algunas tomas submarinas en una piscina. Por la tarde, nos trasladamos al pantano de San Juan, donde utilizamos drones para capturar impresionantes im\u00e1genes a\u00e9reas.","equipo":"Realizador: Pablo Yarnoz\nD.O.P: Carlos Fern\u00e1ndez\nGaffer: Angel\nC\u00e1mara: Daniel Florentino\nDrone Pilot: Airpeps\nFotos: Carlos Hidalgo\nEdici\u00f3n y Color: Pablo Yarnoz","entregable":"El resultado fue un espectacular v\u00eddeo que complement\u00f3 perfectamente la campa\u00f1a existente de Acqua di Gio. La combinaci\u00f3n de t\u00e9cnicas avanzadas de filmaci\u00f3n y la colaboraci\u00f3n efectiva con Hearst Agency y Armani result\u00f3 en un contenido visualmente impactante que destac\u00f3 la esencia del perfume y la elegancia de Jaime Lorente.","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SPOT TV - ARMANI - JAIME LORENTE - ACQUA DI GIO - MADRID - Mad Media Madrid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPOT TV - ARMANI - JAIME LORENTE - ACQUA DI GIO - MADRID - Mad Media Madrid\" \/>\n<meta property=\"og:description\" content=\"Galer\u00eda\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid\/\" \/>\n<meta property=\"og:site_name\" content=\"Mad Media Madrid\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T22:12:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/bhgftrs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1904\" \/>\n\t<meta property=\"og:image:height\" content=\"1062\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid\\\/\",\"url\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid\\\/\",\"name\":\"SPOT TV - ARMANI - JAIME LORENTE - ACQUA DI GIO - MADRID - Mad Media Madrid\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid-mad-media-madrid.jpg\",\"datePublished\":\"2024-06-20T11:21:02+00:00\",\"dateModified\":\"2026-10-27T22:12:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid-mad-media-madrid.jpg\",\"contentUrl\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid-mad-media-madrid.jpg\",\"width\":1904,\"height\":1062,\"caption\":\"ARMANI \u2013 ACQUA DI GIO - SPOT TV - MADRID | Mad Media Madrid\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/spot-tv-armani-jaime-lorente-acqua-di-gio-madrid\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.madmediamadrid.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SPOT TV &#8211; 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