{"id":36012,"date":"2024-04-25T13:19:33","date_gmt":"2024-04-25T13:19:33","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&#038;p=36012"},"modified":"2026-10-27T22:05:48","modified_gmt":"2026-10-27T22:05:48","slug":"viaja-way-barcelo-viajes-b-the-travel-brand-produccion-video-publicitario","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/viaja-way-barcelo-viajes-b-the-travel-brand-produccion-video-publicitario\/","title":{"rendered":"VIAJA W\u00c4Y &#8211; B THE TRAVEL BRAND &#8211; V\u00cdDEO PUBLICITARIO"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":36014,"template":"","categories":[59],"class_list":["post-36012","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-publicidad"],"acf":{"video_destacado":"https:\/\/vimeo.com\/193518555","VideoImagen_Destacada":"","titulo":"VIAJA W\u00c4Y - V\u00cdDEO PUBLICITARIO","cliente":"B THE TRAVEL BRAND","Encargo":"Mad Media Madrid fue seleccionado por B The Travel Brand para inmortalizar el lanzamiento de VIAJA WAY, su innovadora l\u00ednea de viajes destinada al p\u00fablico joven y aventurero. La misi\u00f3n era captar la esencia de la experiencia viajera en la id\u00edlica isla de Mallorca, convirtiendo cada instante en un relato visual que reflejara la vitalidad y emociones de los viajes organizados.","reto":"Nos sumergimos en el alma de Mallorca, desde su naturaleza hasta su vida nocturna, documentando meticulosamente cada instante. Apostamos por una producci\u00f3n din\u00e1mica que capturara no solo la belleza del entorno, sino tambi\u00e9n la efervescencia de las experiencias compartidas. Al trabajar estrechamente con VIAJA WAY, nos aseguramos de que cada video y fotograf\u00eda trascendiera como una narrativa aut\u00e9ntica, vibrante y llena de pasi\u00f3n, capaz de transmitir la promesa de aventura que aguarda a los j\u00f3venes exploradores.","equipo":"Realizaci\u00f3n y montaje: Pablo Yarnoz\nPiloto de drone: Airpeps","entregable":"Producimos una serie de contenidos multimedia que excedieron las expectativas, proporcionando no solo un registro de recuerdos sino tambi\u00e9n una efectiva herramienta de promoci\u00f3n para VIAJA WAY. La colecci\u00f3n final de videos y fotograf\u00edas se despleg\u00f3 a trav\u00e9s de diversas plataformas, ganando la aclamaci\u00f3n de la audiencia y fomentando el deseo de aventura. La campa\u00f1a result\u00f3 en un incremento palpable del inter\u00e9s y la interacci\u00f3n con la marca, evidenciando nuestro compromiso con la calidad y la capacidad de enganchar a los espectadores en una conversaci\u00f3n sobre viajes y descubrimientos.","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VIAJA W\u00c4Y - B THE TRAVEL BRAND - V\u00cdDEO PUBLICITARIO - Mad Media Madrid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/viaja-way-barcelo-viajes-b-the-travel-brand-produccion-video-publicitario\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIAJA W\u00c4Y - B THE TRAVEL BRAND - V\u00cdDEO PUBLICITARIO - Mad Media Madrid\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/viaja-way-barcelo-viajes-b-the-travel-brand-produccion-video-publicitario\/\" \/>\n<meta property=\"og:site_name\" content=\"Mad Media Madrid\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T22:05:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/04\/viaja-way-mallorca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/viaja-way-barcelo-viajes-b-the-travel-brand-produccion-video-publicitario\\\/\",\"url\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/viaja-way-barcelo-viajes-b-the-travel-brand-produccion-video-publicitario\\\/\",\"name\":\"VIAJA W\u00c4Y - B THE TRAVEL BRAND - V\u00cdDEO PUBLICITARIO - Mad Media Madrid\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/viaja-way-barcelo-viajes-b-the-travel-brand-produccion-video-publicitario\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/viaja-way-barcelo-viajes-b-the-travel-brand-produccion-video-publicitario\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/viaja-way-mallorca.jpg\",\"datePublished\":\"2024-04-25T13:19:33+00:00\",\"dateModified\":\"2026-10-27T22:05:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/viaja-way-barcelo-viajes-b-the-travel-brand-produccion-video-publicitario\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/viaja-way-barcelo-viajes-b-the-travel-brand-produccion-video-publicitario\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/viaja-way-barcelo-viajes-b-the-travel-brand-produccion-video-publicitario\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/viaja-way-mallorca.jpg\",\"contentUrl\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/viaja-way-mallorca.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"viaja-way-barcelo-viajes-b-the-travel-brand-produccion-video-publicitario\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/viaja-way-barcelo-viajes-b-the-travel-brand-produccion-video-publicitario\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.madmediamadrid.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VIAJA W\u00c4Y &#8211; 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