{"id":35992,"date":"2024-04-18T14:45:37","date_gmt":"2024-04-18T14:45:37","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&#038;p=35992"},"modified":"2026-11-03T20:00:24","modified_gmt":"2026-11-03T20:00:24","slug":"produccion-video-branded-content-fashion-film-ester-exposito-bulgari-revista-elle","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/produccion-video-branded-content-fashion-film-ester-exposito-bulgari-revista-elle\/","title":{"rendered":"Bulgari \u2013 Ester Exp\u00f3sito"},"content":{"rendered":"<h2 class=\"wp-block-heading mad-bloque-titulo\">M\u00e1s piezas<\/h2>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"MAKING OF ESTER BULGARI v2.mp4\" src=\"https:\/\/player.vimeo.com\/video\/766534590?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>M\u00e1s piezas<\/p>","protected":false},"featured_media":38778,"template":"","categories":[60,59],"class_list":["post-35992","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-fashion","category-publicidad"],"acf":{"video_destacado":"https:\/\/vimeo.com\/766533914","VideoImagen_Destacada":"","titulo":"BRANDED CONTENT - BULGARI","cliente":"ELLE","Encargo":"En una colaboraci\u00f3n con Elle para Bulgari, Mad Media se encarg\u00f3 de producir un video promocional protagonizado por la deslumbrante Ester Exp\u00f3sito. Como embajadora de la colecci\u00f3n Serpenti Viper, su carisma y elegancia requer\u00edan un escenario que reflejara la majestuosidad de la marca. El reto era monumental: recrear el esplendor selv\u00e1tico y el mito del nacimiento de Venus, todo dentro de las limitaciones de un estudio.","reto":"La recreaci\u00f3n de un ambiente selv\u00e1tico dentro de un estudio supuso un desaf\u00edo t\u00e9cnico considerable para nuestro equipo de producci\u00f3n como vemos en el \"making of\u00b4\". Tuvimos que trabajar meticulosamente en la selecci\u00f3n y disposici\u00f3n de elementos escenogr\u00e1ficos, as\u00ed como en la iluminaci\u00f3n adecuada para lograr el efecto deseado. Adem\u00e1s, la post-producci\u00f3n desempe\u00f1\u00f3 un papel fundamental en la creaci\u00f3n del look cinematogr\u00e1fico de la pieza de v\u00eddeo final. Nuestros expertos en post-producci\u00f3n dedicaron tiempo y esfuerzo a la edici\u00f3n de im\u00e1genes, el ajuste de colores y la adici\u00f3n de efectos especiales para realzar la atm\u00f3sfera y la narrativa visual de 'La Metamorfosis de Ester Exp\u00f3sito'. El resultado fue una pieza de v\u00eddeo cautivadora y visualmente impactante que super\u00f3 las expectativas del cliente y dej\u00f3 una impresi\u00f3n duradera en la audiencia.","equipo":"Realizador: Pablo Yarnoz\nD.O.P: Grito\nMaking of: Fran F. Goyos","entregable":"El trabajo meticuloso y la visi\u00f3n art\u00edstica de Mad Media Madrid se materializaron en la revista Elle, donde el fashion film \"La Metamorfosis de Ester Exp\u00f3sito\" y la cobertura fotogr\u00e1fica se presentaron con gran alarde. La narrativa de Ester Exp\u00f3sito, explorando la metamorfosis y la b\u00fasqueda de renovaci\u00f3n personal, se entreteji\u00f3 con la elegancia de la colecci\u00f3n Serpenti Viper. Este proyecto reson\u00f3 con la audiencia, dejando una impresi\u00f3n de sofisticaci\u00f3n y trascendencia que solo Bulgari y una estrella como Ester pod\u00edan evocar. El contenido completo, accesible a trav\u00e9s de Elle y complementado con cr\u00e9ditos del talentoso equipo de Mad Media, reflej\u00f3 un \u00e9xito rotundo y una colaboraci\u00f3n inolvidable.\n\n&nbsp;\n\nVer m\u00e1s:&nbsp;<a href=\"https:\/\/www.elle.com\/es\/moda\/tendencias\/a35870047\/ester-exposito-joyas-bvlgari\/\">https:\/\/www.elle.com\/es\/moda\/tendencias\/a35870047\/ester-exposito-joyas-bvlgari\/<\/a>","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00eddeo publicitario para Bulgari con Ester Exp\u00f3sito | Mad Media<\/title>\n<meta name=\"description\" content=\"Branded content para Bulgari y ELLE protagonizado por Ester Exp\u00f3sito, embajadora de la marca. 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