{"id":35985,"date":"2024-04-17T15:34:43","date_gmt":"2024-04-17T15:34:43","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&p=35985"},"modified":"2026-10-27T22:13:24","modified_gmt":"2026-10-27T22:13:24","slug":"produccion-video-publicitario-madrilena-concrete","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/produccion-video-publicitario-madrilena-concrete\/","title":{"rendered":"ZHIYUN – ROAD TRIP MOVIE – CONCRETE"},"content":{"rendered":"

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Galer\u00eda<\/p>","protected":false},"featured_media":38774,"template":"","categories":[60,59],"class_list":["post-35985","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-fashion","category-publicidad"],"acf":{"video_destacado":"https:\/\/vimeo.com\/423539005","VideoImagen_Destacada":"","titulo":"ROAD TRIP MOVIE - CONCRETE","cliente":"CONCRETE","Encargo":"En una colaboraci\u00f3n \u00fanica, Zhiyun nos invit\u00f3 a probar sus nuevos estabilizadores en un proyecto con la marca de ropa urbana Concrete de Madrid. La oportunidad se present\u00f3 para realizar una campa\u00f1a din\u00e1mica que incorporara la pasi\u00f3n por las motocicletas de algunos amigos de la marca.","reto":"Empleamos los estabilizadores de Zhiyun para capturar un fashion film tem\u00e1tico de road trip. Este enfoque nos permiti\u00f3 combinar la robustez de la moda de Concrete con la vibrante sensaci\u00f3n de libertad que ofrece el viajar en moto. Nuestra producci\u00f3n captur\u00f3 im\u00e1genes din\u00e1micas que reflejaban perfectamente el esp\u00edritu aventurero y el estilo de vida asociado con la marca, todo mientras demostr\u00e1bamos la eficacia de los estabilizadores de Zhiyun en un entorno de movimiento constante.","equipo":"Realizador: Pablo Yarnoz\nD.O.P: Carlos Fern\u00e1ndez\nC\u00e1mara: Daniel Florentino\nProducer: Fran F. Goyos\nEjecutivo: David Liao\nEdici\u00f3n y Color: Pablo Yarnoz\nMakeup: Luc\u00eda Quintana, Sheila Puerto\n\nMotoristas: Daniel Alea, Delamotrix, Fori (Concrete)\nCamara: BMPCC 4k\nEdited on Premiere Pro\nFotograf\u00eda: Alejandro Cubino","entregable":"El fashion film resultante fue lanzado en YouTube y en las redes sociales de Concrete y Zhiyun, logrando un amplio alcance en l\u00ednea. La estrategia de distribuci\u00f3n digital fue crucial, permiti\u00e9ndonos captar un p\u00fablico extenso y diverso. La colaboraci\u00f3n no solo destac\u00f3 por producir contenido visualmente impactante, sino que tambi\u00e9n fortaleci\u00f3 la presencia digital de ambas marcas. La fusi\u00f3n de moda contempor\u00e1nea con tecnolog\u00eda avanzada y una narrativa envolvente culmin\u00f3 en una campa\u00f1a poderosa que reson\u00f3 fuertemente con la audiencia, elevando la percepci\u00f3n de Concrete y Zhiyun en el competitivo mercado digital.","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"\nZHIYUN - ROAD TRIP MOVIE - 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