{"id":35978,"date":"2024-04-16T14:47:10","date_gmt":"2024-04-16T14:47:10","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&p=35978"},"modified":"2026-10-27T22:12:54","modified_gmt":"2026-10-27T22:12:54","slug":"produccion-spot-tv-cris-contra-el-cancer-ong","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/produccion-spot-tv-cris-contra-el-cancer-ong\/","title":{"rendered":"CRIS CONTRA EL CANCER – SPOT TV"},"content":{"rendered":"

Galer\u00eda<\/h2>\n\n\n
\n
\"CRIS<\/a><\/figure>\n\n\n
\"CRIS<\/a><\/figure>\n\n\n
\"CRIS<\/a><\/figure>\n\n\n
\"CRIS<\/a><\/figure>\n\n\n
\"CRIS<\/a><\/figure>\n\n\n
\"CRIS<\/a><\/figure>\n\n\n
\"CRIS<\/a><\/figure>\n\n\n
\"CRIS<\/a><\/figure>\n\n\n
\"CRIS<\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"

Galer\u00eda<\/p>","protected":false},"featured_media":38767,"template":"","categories":[59,61],"class_list":["post-35978","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-publicidad","category-spot-tv"],"acf":{"video_destacado":"https:\/\/vimeo.com\/212113651","VideoImagen_Destacada":"","titulo":"SPOT TV - CRIS CONTRA EL CANCER","cliente":"CRIS CONTRA EL C\u00c1NCER","Encargo":"CRIS Contra el C\u00e1ncer, de la mano de la agencia Montero y Ella, deposit\u00f3 en Mad Media la creaci\u00f3n de un spot televisivo para su campa\u00f1a 'Amo el Dinero', con el noble fin de obtener fondos para la investigaci\u00f3n del c\u00e1ncer infantil. La genuina ambientaci\u00f3n del Hospital Ram\u00f3n y Cajal fue el escenario escogido para esta filmaci\u00f3n.","reto":"Nos enfrentamos al desaf\u00edo de grabar en las instalaciones del hospital en activo, equilibrando la necesidad de discreci\u00f3n y profesionalismo con la producci\u00f3n audiovisual. Sumado a esto, la direcci\u00f3n de los m\u00e9dicos, carentes de experiencia frente a la c\u00e1mara, y la implementaci\u00f3n de un travelling para un efecto cinematogr\u00e1fico espec\u00edfico. La narrativa deb\u00eda ser honesta y poderosa, revelando en un giro final que quien ped\u00eda fondos era en verdad un m\u00e9dico investigador, uniendo as\u00ed la historia humana con la causa.","equipo":"Gui\u00f3n: Antonio Montero y Chusa D\u00edaz (Montero y Ella)\n\nDirecci\u00f3n: Mario Garcia\nD.O.P: Jorge Roig\nProducci\u00f3n: Pablo Yarnoz\nEje central de la campa\u00f1a de CRIS protagonizada por los propios investigadores que, con mensajes llamativos y \u201cpol\u00edticamente incorrectos\u201d, pretenden concienciar sobre la necesidad de invertir en la investigaci\u00f3n contra el c\u00e1ncer ya que la investigaci\u00f3n salva vidas, y por ello afirman: #AmoElDinero.","entregable":"Tras enfrentar y superar retos t\u00e9cnicos y de direcci\u00f3n, el spot televisivo fue lanzado con \u00e9xito, captando la atenci\u00f3n de una vasta audiencia y aumentando la conciencia sobre el valor de la investigaci\u00f3n en la batalla contra el c\u00e1ncer en los ni\u00f1os. La resonante historia y la potente visual captaron la empat\u00eda del p\u00fablico, y el proyecto marc\u00f3 un triunfo en concienciaci\u00f3n y en la captaci\u00f3n de fondos, consolidando el esfuerzo de CRIS Contra el C\u00e1ncer en su noble combate.","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"\nCRIS CONTRA EL CANCER - SPOT TV - Mad Media Madrid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/produccion-spot-tv-cris-contra-el-cancer-ong\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRIS CONTRA EL CANCER - SPOT TV - Mad Media Madrid\" \/>\n<meta property=\"og:description\" content=\"Galer\u00eda\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/produccion-spot-tv-cris-contra-el-cancer-ong\/\" \/>\n<meta property=\"og:site_name\" content=\"Mad Media Madrid\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T22:12:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/04\/produccion-spot-tv-cris-contra-el-cancer-ong.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-spot-tv-cris-contra-el-cancer-ong\\\/\",\"url\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-spot-tv-cris-contra-el-cancer-ong\\\/\",\"name\":\"CRIS CONTRA EL CANCER - SPOT TV - Mad Media Madrid\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-spot-tv-cris-contra-el-cancer-ong\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-spot-tv-cris-contra-el-cancer-ong\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/spot-tv-cris-contra-el-cancer-ong-mad-media-madrid.jpg\",\"datePublished\":\"2024-04-16T14:47:10+00:00\",\"dateModified\":\"2026-10-27T22:12:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-spot-tv-cris-contra-el-cancer-ong\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-spot-tv-cris-contra-el-cancer-ong\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-spot-tv-cris-contra-el-cancer-ong\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/spot-tv-cris-contra-el-cancer-ong-mad-media-madrid.jpg\",\"contentUrl\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/spot-tv-cris-contra-el-cancer-ong-mad-media-madrid.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"CRIS CONTRA EL C\u00c1NCER \u2013 SPOT TV - CRIS CONTRA EL CANCER | Mad Media Madrid\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-spot-tv-cris-contra-el-cancer-ong\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.madmediamadrid.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CRIS CONTRA EL CANCER – SPOT TV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/#website\",\"url\":\"https:\\\/\\\/www.madmediamadrid.com\\\/\",\"name\":\"Mad Media Madrid\",\"description\":\"Productora Audiovisual Madrid - VIDEO CONTENT\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.madmediamadrid.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/#organization\",\"name\":\"Mad Media Madrid\",\"url\":\"https:\\\/\\\/www.madmediamadrid.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/mad-media-logo-negro.png\",\"contentUrl\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/mad-media-logo-negro.png\",\"width\":2750,\"height\":421,\"caption\":\"Mad Media Madrid\"},\"image\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/madmediamadrid\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mad-media-madrid\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CRIS CONTRA EL CANCER - SPOT TV - Mad Media Madrid","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/produccion-spot-tv-cris-contra-el-cancer-ong\/","og_locale":"fr_FR","og_type":"article","og_title":"CRIS CONTRA EL CANCER - SPOT TV - Mad Media Madrid","og_description":"Galer\u00eda","og_url":"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/produccion-spot-tv-cris-contra-el-cancer-ong\/","og_site_name":"Mad Media Madrid","article_modified_time":"2026-10-27T22:12:54+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/04\/produccion-spot-tv-cris-contra-el-cancer-ong.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.madmediamadrid.com\/caso-de-exito\/produccion-spot-tv-cris-contra-el-cancer-ong\/","url":"https:\/\/www.madmediamadrid.com\/caso-de-exito\/produccion-spot-tv-cris-contra-el-cancer-ong\/","name":"CRIS CONTRA EL CANCER - SPOT TV - Mad Media Madrid","isPartOf":{"@id":"https:\/\/www.madmediamadrid.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.madmediamadrid.com\/caso-de-exito\/produccion-spot-tv-cris-contra-el-cancer-ong\/#primaryimage"},"image":{"@id":"https:\/\/www.madmediamadrid.com\/caso-de-exito\/produccion-spot-tv-cris-contra-el-cancer-ong\/#primaryimage"},"thumbnailUrl":"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2026\/10\/spot-tv-cris-contra-el-cancer-ong-mad-media-madrid.jpg","datePublished":"2024-04-16T14:47:10+00:00","dateModified":"2026-10-27T22:12:54+00:00","breadcrumb":{"@id":"https:\/\/www.madmediamadrid.com\/caso-de-exito\/produccion-spot-tv-cris-contra-el-cancer-ong\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.madmediamadrid.com\/caso-de-exito\/produccion-spot-tv-cris-contra-el-cancer-ong\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.madmediamadrid.com\/caso-de-exito\/produccion-spot-tv-cris-contra-el-cancer-ong\/#primaryimage","url":"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2026\/10\/spot-tv-cris-contra-el-cancer-ong-mad-media-madrid.jpg","contentUrl":"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2026\/10\/spot-tv-cris-contra-el-cancer-ong-mad-media-madrid.jpg","width":1920,"height":1080,"caption":"CRIS CONTRA EL C\u00c1NCER \u2013 SPOT TV - CRIS CONTRA EL CANCER | Mad Media Madrid"},{"@type":"BreadcrumbList","@id":"https:\/\/www.madmediamadrid.com\/caso-de-exito\/produccion-spot-tv-cris-contra-el-cancer-ong\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.madmediamadrid.com\/"},{"@type":"ListItem","position":2,"name":"CRIS CONTRA EL CANCER – SPOT TV"}]},{"@type":"WebSite","@id":"https:\/\/www.madmediamadrid.com\/#website","url":"https:\/\/www.madmediamadrid.com\/","name":"Mad Media Madrid","description":"Productora Audiovisual Madrid - VIDEO CONTENT","publisher":{"@id":"https:\/\/www.madmediamadrid.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.madmediamadrid.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.madmediamadrid.com\/#organization","name":"Mad Media Madrid","url":"https:\/\/www.madmediamadrid.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.madmediamadrid.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2016\/10\/mad-media-logo-negro.png","contentUrl":"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2016\/10\/mad-media-logo-negro.png","width":2750,"height":421,"caption":"Mad Media Madrid"},"image":{"@id":"https:\/\/www.madmediamadrid.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/madmediamadrid\/","https:\/\/www.linkedin.com\/company\/mad-media-madrid\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.madmediamadrid.com\/fr\/wp-json\/wp\/v2\/caso-de-exito\/35978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.madmediamadrid.com\/fr\/wp-json\/wp\/v2\/caso-de-exito"}],"about":[{"href":"https:\/\/www.madmediamadrid.com\/fr\/wp-json\/wp\/v2\/types\/caso-de-exito"}],"version-history":[{"count":1,"href":"https:\/\/www.madmediamadrid.com\/fr\/wp-json\/wp\/v2\/caso-de-exito\/35978\/revisions"}],"predecessor-version":[{"id":38740,"href":"https:\/\/www.madmediamadrid.com\/fr\/wp-json\/wp\/v2\/caso-de-exito\/35978\/revisions\/38740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.madmediamadrid.com\/fr\/wp-json\/wp\/v2\/media\/38767"}],"wp:attachment":[{"href":"https:\/\/www.madmediamadrid.com\/fr\/wp-json\/wp\/v2\/media?parent=35978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.madmediamadrid.com\/fr\/wp-json\/wp\/v2\/categories?post=35978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}