{"id":35919,"date":"2024-04-15T14:59:40","date_gmt":"2024-04-15T14:59:40","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&#038;p=35919"},"modified":"2026-10-27T22:13:48","modified_gmt":"2026-10-27T22:13:48","slug":"produccion-video-publicitario-skechers-ana-guerra-revistas-elle-cosmopolitan","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/fr\/caso-de-exito\/produccion-video-publicitario-skechers-ana-guerra-revistas-elle-cosmopolitan\/","title":{"rendered":"SKECHERS &#8211; ANA GUERRA"},"content":{"rendered":"<h2 class=\"wp-block-heading mad-bloque-titulo\">Galer\u00eda<\/h2>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped mad-galeria wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2019\/01\/Captura-de-pantalla-2019-01-16-a-las-13.27.14.png\"><img 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https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2019\/01\/Captura-de-pantalla-2019-01-16-a-las-13.27.14.png 1635w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2019\/01\/Captura-de-pantalla-2019-01-16-a-las-13.28.25.png\"><img decoding=\"async\" width=\"765\" height=\"1024\" data-id=\"35149\" src=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2019\/01\/Captura-de-pantalla-2019-01-16-a-las-13.28.25-765x1024.png\" alt=\"HEARST AGENCY \u2013 foto 2\" class=\"wp-image-35149\" srcset=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2019\/01\/Captura-de-pantalla-2019-01-16-a-las-13.28.25-765x1024.png 765w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2019\/01\/Captura-de-pantalla-2019-01-16-a-las-13.28.25-224x300.png 224w, 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\u2013 foto 4\" class=\"wp-image-35147\" srcset=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2019\/01\/Captura-de-pantalla-2019-01-16-a-las-13.27.36-623x1024.png 623w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2019\/01\/Captura-de-pantalla-2019-01-16-a-las-13.27.36-182x300.png 182w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2019\/01\/Captura-de-pantalla-2019-01-16-a-las-13.27.36-492x809.png 492w, https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2019\/01\/Captura-de-pantalla-2019-01-16-a-las-13.27.36.png 740w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Galer\u00eda<\/p>","protected":false},"featured_media":38781,"template":"","categories":[59,61],"class_list":["post-35919","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-publicidad","category-spot-tv"],"acf":{"video_destacado":"https:\/\/vimeo.com\/295993819","VideoImagen_Destacada":"","titulo":"SKECHERS - ANA GUERRA","cliente":"HEARST AGENCY","Encargo":"Hearst Agency, una reconocida agencia de publicidad y branded content, nos invit\u00f3 a colaborar en la creaci\u00f3n de contenido para la prestigiosa marca Skechers, en asociaci\u00f3n con la talentosa cantante Ana Guerra. Ana fue la protagonista de una serie de publicaciones en redes sociales y medios de prensa, respaldadas y patrocinadas por las influyentes revistas Elle y Cosmopolitan.\n\nEl proyecto incluy\u00f3 la producci\u00f3n de un v\u00eddeo tipo spot dise\u00f1ado para su difusi\u00f3n en redes sociales y medios de prensa. Se nos encomend\u00f3 la tarea de proporcionar la producci\u00f3n t\u00e9cnica, lo que implic\u00f3 la gesti\u00f3n de iluminaci\u00f3n, equipo de c\u00e1mara y post-producci\u00f3n, con el objetivo de optimizar los costos. Aprovechamos una sesi\u00f3n fotogr\u00e1fica previamente planificada para llevar a cabo la producci\u00f3n del v\u00eddeo solicitado, maximizando as\u00ed los recursos y garantizando un resultado final de alta calidad.","reto":"Nuestra propuesta se caracteriz\u00f3 por un contenido publicitario din\u00e1mico, que captur\u00f3 el ritmo y el estilo caracter\u00edstico de la marca, mientras maximizaba el uso del espacio y el tiempo disponible. Durante una sesi\u00f3n de apenas 4 horas, logramos grabar 5 looks diferentes, integr\u00e1ndolos armoniosamente con la sesi\u00f3n de fotos prevista. Esta cuidadosa planificaci\u00f3n nos permiti\u00f3 cumplir con las expectativas de la marca y la editorial, transmitiendo de manera efectiva el mensaje deseado en cada momento y en cada detalle.","equipo":"Realizador: Pablo Yarnoz\nD.O.P y C\u00e1mara: Michel Rey\nAC: Dani Lozano\nProducci\u00f3n: ELLE\nEdici\u00f3n y VFX: Rub\u00e9n Carrascal\n\nCamara: Sony 7s + ATOMOS + \u00d3pticas Samyang\nEdited on Premiere Pro + After Effects","entregable":"En los medios de Elle, Susana Fuentes public\u00f3 lo siguiente junto a la pieza realizada por Mad Media:\n\n<a href=\"https:\/\/www.elle.com\/es\/moda\/tendencias\/a23640660\/ana-guerra-moda-noventa-skechers\/\">https:\/\/www.elle.com\/es\/moda\/tendencias\/a23640660\/ana-guerra-moda-noventa-skechers\/<\/a>\n\n<em>\"BACK TO THE 90\u2019S<\/em>\n\n<em>Porque la moda de aquella d\u00e9cada vuelve a estar de actualidad, la reinterpretamos de la mano de Ana Guerra y Skechers con su modelo m\u00e1s emblem\u00e1tico: las D\u2019Lites. \u00a1Bienvenida a los noventa, una tendencia que pisa fuerte!\"<\/em>","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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