{"id":36693,"date":"2024-06-13T10:52:34","date_gmt":"2024-06-13T10:52:34","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?p=36693"},"modified":"2024-06-13T10:52:34","modified_gmt":"2024-06-13T10:52:34","slug":"aftermovie-que-es","status":"publish","type":"post","link":"https:\/\/www.madmediamadrid.com\/en\/aftermovie-que-es\/","title":{"rendered":"Aftermovie: what it is and why you should create one for your event"},"content":{"rendered":"

Wouldn't you love to relive a spectacular moment again and again, remembering that day and the wonderful memories you'll cherish forever? That's what the <\/span>aftermovie<\/span><\/i>From Madmedia, we go into detail on all aspects of an aftermovie: what it is, how it's produced, and the benefits it can bring to your event and brand.<\/span><\/p>\n

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This short audiovisual piece will delight any event attendee, as they will not only be able to relive what happened, but also, if they couldn't attend, they can see the highlights and catch up.<\/span><\/p>\n

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Thanks to the rise of social media and its ability to communicate and interact with users, we can now attend events from all over the world without moving from the sofa. This can be a wonderful draw for both your activities and your brand. Do you want to make the most of it?<\/span>un <\/span>aftermovie<\/span><\/i> Exactly?<\/span><\/p>\n

Aftermovie: what it is exactly\u00a0<\/b><\/h2>\n

 <\/p>\n

The literal translation of this term into English would be something like \u2018after film\u2019, which perhaps gives us a clue as to its meaning. A <\/span>aftermovie<\/span><\/i> It's a short video that summarises and highlights the most important and exciting moments of an event. As we've said above, there are no limits to the type of events that can have an aftermovie made for them, so it can be applied to a music festival, a conference, a convention or even a small-scale party.\u00a0<\/span><\/p>\n

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Any activity worth highlighting within the event itself will be worthy of appearing in this audiovisual piece, although what is usually done is to film during the event and edit it afterwards to create a dynamic summary that captures the atmosphere, energy, and experiences. Therefore, it's most common for clips of live performances, exciting audience moments, images of the artists or participants, aerial shots of the event venue, and other aspects that convey emotion and the most intense moments to appear. They are also usually accompanied by music that reflects the atmosphere and style of the event.<\/span><\/p>\n

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These videos are very popular on social media, as they can be easily shared and reach a wider audience. Aftermovies become an effective tool for promoting future events, generating interest and nostalgia among previous attendees, and demonstrating the success and quality of the event to those who couldn't attend.<\/span><\/p>\n

Benefits<\/b><\/h2>\n

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With what we've explained, you're sure to see some benefits from generating content like these <\/span>Aftermovies<\/span><\/i>, right? They can certainly become a form of promotion and discovery for new customers, but that's not all:<\/span><\/p>\n

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Event promotion<\/b><\/h3>\n

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A well-produced aftermovie can serve as a powerful marketing tool to promote future events. By showcasing exciting moments and highlights from the past event, it can generate interest and enthusiasm among the public to attend the next one.<\/span><\/p>\n

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I remember<\/b><\/h3>\n

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With them, you can compile the most memorable and exciting moments of the event into a single video, allowing participants to relive those experiences time and time again. They also serve as a lasting memento of the event, creating nostalgia and anticipation for what can be created in the future.<\/span><\/p>\n

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Sponsors and collaborators<\/b><\/h3>\n

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If one is chosen <\/span>professional team<\/span><\/a> and if it is produced correctly, the success and quality of the event can be demonstrated. We cannot underestimate the power of social media content in attracting potential sponsors and collaborators for future events. They appreciate the extra exposure they can gain through inclusion in a <\/span>aftermovie<\/span><\/i>.<\/span><\/p>\n

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Reach and visibility<\/b><\/h3>\n

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It's very easy to share these videos on social media. Both the brand and the users themselves can do it and reach a wider audience beyond attendees. This way, we can generate interest in the event without much complication and attract new participants in the future, who value the opinions of other attendees.<\/span><\/p>\n

Feedback<\/b><\/h3>\n

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Upon reviewing and analysing the <\/span>aftermovie<\/span><\/i>, organisers can gain valuable insights into what worked well at the event and what could be improved in the future. This helps us to improve the planning and execution of future events.<\/span><\/p>\n

Key points<\/b><\/h2>\n

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The key elements of a <\/span>aftermovie<\/span><\/i> they are all the components that contribute to making the video effective and capturing the essence and emotion of the event. If you don't know where to start, you can use some of these ideas:<\/span><\/p>\n

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Highlight moments<\/b><\/h3>\n

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It refers to clips of the most exciting, impactful and memorable moments of the event, such as live performances, audience interactions, etc.<\/span><\/p>\n

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Atmosphere and energy<\/b><\/h3>\n

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The <\/span>aftermovie<\/span><\/i>, if it has a motto, it's to convey the atmosphere and energy of the event. This can be through vibrant images, aerial shots, close-ups of the crowd, etc.<\/span><\/p>\n

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Dynamic editing<\/b><\/h3>\n

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Using dynamic editing and a fast pace and cuts will help maintain viewer interest and convey the emotion of the event. Of course, this should always make sense with the overall style and what you're trying to convey, especially with the music chosen.<\/span><\/p>\n

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Suitable music<\/b><\/h3>\n

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This element plays a crucial role in establishing the atmosphere and tone of the <\/span>aftermovie<\/span><\/i>. We'll need to pick a song that reflects the style and energy of the event and enhances the visual experience. If any band or singer was involved during the event, it's a very good idea to use one of their songs as the video's \u2018soundtrack\u2019.<\/span><\/p>\n

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Coherent narrative<\/b><\/h3>\n

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Although the <\/span>Aftermovies<\/span><\/i> they tend to be very visual, it's important that we don't forget to look for a coherent narrative that guides the viewer through the different moments of the event smoothly.<\/span><\/p>\n

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Creative ideas<\/b><\/h3>\n

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If you've never made a similar video before, we recommend that during the event itself, you try recording from different angles, with different focal lengths, and using different techniques. This way, you'll have a huge content library from which you can later choose visually interesting and unique shots. If possible, don't limit yourself to just your mobile phone camera and integrate shots from drones, for instance.<\/span><\/p>\n

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Appropriate duration<\/b><\/h3>\n

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The way we consume content nowadays is incredibly fast and can't afford to be boring at any moment. With that in mind, we'll need to keep the viewer's attention without detracting from the video's content. Therefore, the duration should be around 3-5 minutes.<\/span><\/p>\n

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Combining these elements effectively will help you create a good <\/span>aftermovie<\/span><\/i> that captures the essence and emotion of the event in an impactful and memorable way. Remember that the video will become a memory album for attendees and will attract the attention of potential future attendees, so it needs to be made with a lot of love and effort!<\/span><\/p>\n

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How to create your own <\/b>aftermovie<\/i><\/b><\/h2>\n

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Ready to create your own <\/span>aftermovie<\/span><\/i>Now that we've covered the key points of an aftermovie, from what it is to its optimal duration, we must highlight that this type of content requires much more planning than it seems. Let's look at the steps that would need to be followed in a hypothetical case of creating a similar audiovisual piece:<\/span><\/p>\n

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Planning and preparation<\/b><\/h3>\n

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The most important thing before we even begin creating content is to plan what moments we want to capture and what aspects of the event need to be highlighted in the <\/span>aftermovie<\/span><\/i>. It is also crucial to familiarise yourself with the filming and editing equipment and to go over that we have all the necessary materials, from cameras to tripods, microphones, etc.<\/span><\/p>\n

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Material capture<\/b><\/h3>\n

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Once the event is underway, it's time to capture all the exciting and important moments, following the previously established plan. Remember to experiment with different angles and filming techniques to add variety and dynamism.<\/span><\/p>\n

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Audio<\/b><\/h3>\n

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We always recommend recording the audio during the event to capture ambient sounds, applause, laughter, and other interactions that can add realism and authenticity. If it doesn't end up being useful afterwards, you'll always be able to delete the original audio and use something else that sounds better, but if it's not recorded directly, you won't have the option to choose.<\/span><\/p>\n

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Material Selection and Editing<\/b><\/h3>\n

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The end of the event doesn't mean the end of our work. It's time to review all the material and select the best clips to include in the <\/span>aftermovie<\/span><\/i>. The team will have to, in addition to reviewing all the footage, edit the material in a dynamic and creative way, using quick cuts, smooth transitions, visual effects, and synchronisation with the music. Remember that the goal is to promote and raise awareness of the event to new attendees, and to tug on the heartstrings of those who have already been.<\/span><\/p>\n

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Music<\/b><\/h3>\n

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It is essential to pay attention to the sound that will be used and choose a soundtrack that fits the style and energy of the event. It should complement the action we see and enhance the visual experience. Remember to check the need to obtain copyright to avoid future problems.<\/span><\/p>\n

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Titles and graph<\/b><\/h3>\n

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Include titles, graphics, and visual effects to add context, information, and style. With these, we refer to the event, dates, location, sponsor logos (if necessary), etc.<\/span><\/p>\n

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Review and adjustments<\/b><\/h3>\n

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We can't stick with the first draft of the video we create; it needs to be reviewed and adjusted as necessary. Remember to consider the duration, narrative coherence, and visual and audio quality.<\/span><\/p>\n

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Special offer<\/b><\/h3>\n

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We've finally finished the aftermovie, so it's time to unveil our masterpiece on social media and other channels to promote the event and reach a wider audience. Now that we've looked at the main details of an aftermovie; what it is and what elements we should consider, but you're not quite sure how to start creating this type of content, in <\/span>MadMedia<\/span><\/a> We can help you.<\/span><\/p>\n

 <\/p>\n

We are an innovative company in the audiovisual production sector, focused on developing digital content with significant added value. Our team, made up of highly qualified young professionals in videography and photography, specialises in providing unique visual solutions. If you need our help with your content, all you have to do is get in touch with us.<\/span>We speak<\/span><\/a>?<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u00bfNo te encantar\u00eda revivir un momento espectacular una y otra vez, recordando ese d\u00eda y los maravillosos recuerdos que atesorar\u00e1s para siempre? \u00a1Para eso est\u00e1 el aftermovie!\u00a0 Desde Madmedia entramos en detalle en todos los aspectos de un aftermovie: qu\u00e9 es, c\u00f3mo se produce y los beneficios que puede aportar a tu evento y marca. […]<\/p>\n","protected":false},"author":2,"featured_media":36694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[1],"tags":[75],"class_list":["post-36693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-blog"],"acf":[],"yoast_head":"\nAftermovie: qu\u00e9 es y por qu\u00e9 deber\u00edas crear uno para tu evento - Mad Media Madrid<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es un Aftermovie y c\u00f3mo puede ser el colof\u00f3n de celebraci\u00f3n de un evento, ya que queda como un recuerdo para los asistentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.madmediamadrid.com\/en\/aftermovie-que-es\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aftermovie: qu\u00e9 es y por qu\u00e9 deber\u00edas crear uno para tu evento - 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