{"id":37967,"date":"2026-04-27T17:12:55","date_gmt":"2026-04-27T17:12:55","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&#038;p=37967"},"modified":"2026-11-04T01:20:33","modified_gmt":"2026-11-04T01:20:33","slug":"corporate-video-production-legal-challenge","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/en\/caso-de-exito\/produccion-video-corporativo-ie-legal-challenge\/","title":{"rendered":"IE University \u2013 Legal Challenge"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":37965,"template":"","categories":[66,69,71],"class_list":["post-37967","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-corporativo","category-entrevista","category-eventos"],"acf":{"video_destacado":"https:\/\/vimeo.com\/1185963501","VideoImagen_Destacada":"","titulo":"V\u00cdDEO DE EVENTO","cliente":"IE UNIVERSITY","Encargo":"<h2>V\u00eddeo del evento IE Legal Challenge<\/h2>\n<p>IE University confi\u00f3 en Mad Media para grabar y contar en v\u00eddeo su evento anual <strong>IE Legal Challenge<\/strong>, una iniciativa que re\u00fane a estudiantes de distintas universidades y disciplinas para enfrentarse a un caso real del \u00e1mbito legal y empresarial.<\/p>\n<p>El objetivo del encargo era claro: <strong>crear un v\u00eddeo corporativo que reflejara el valor formativo y profesional del Legal Challenge<\/strong>, mostrando c\u00f3mo los alumnos trabajan en equipo, desarrollan soluciones estrat\u00e9gicas y se enfrentan a din\u00e1micas reales del entorno laboral.<\/p>\n<p>La pieza deb\u00eda servir tanto como contenido institucional como herramienta de promoci\u00f3n para futuras ediciones, destacando el compromiso de la universidad con la excelencia acad\u00e9mica y la conexi\u00f3n directa con el mundo profesional.<\/p>","reto":"<h2>Capturar en v\u00eddeo corporativo una experiencia real en tiempo limitado<\/h2>\n<p>El principal reto de esta producci\u00f3n de v\u00eddeo corporativo fue condensar en una \u00fanica jornada una experiencia compleja y din\u00e1mica.<\/p>\n<p>El evento re\u00fane a alumnos que no se conocen previamente, organizados en equipos que deben colaborar, analizar un caso real y presentar soluciones ante profesionales del sector, incluyendo despachos y perfiles senior.<\/p>\n<p>Desde el punto de vista audiovisual, el desaf\u00edo consist\u00eda en:<\/p>\n\n<ul>\n \t<li>Transmitir la intensidad del trabajo en equipo<\/li>\n \t<li>Reflejar la diversidad internacional de los participantes<\/li>\n \t<li>Mostrar el v\u00ednculo entre formaci\u00f3n acad\u00e9mica y mundo profesional<\/li>\n \t<li>Construir una narrativa clara a partir de entrevistas y momentos reales<\/li>\n<\/ul>\n<p>Para ello, se plante\u00f3 una producci\u00f3n basada en:<\/p>\n\n<ul>\n \t<li><strong>Entrevistas a participantes y perfiles clave<\/strong><\/li>\n \t<li>Captura de din\u00e1micas de grupo en tiempo real<\/li>\n \t<li>Refuerzo del mensaje institucional a trav\u00e9s de narrativa corporativa<\/li>\n<\/ul>\n<p>La clave fue combinar espontaneidad y estructura para lograr un v\u00eddeo corporativo cre\u00edble, din\u00e1mico y alineado con la identidad de la instituci\u00f3n.<\/p>","equipo":"<h2>Producci\u00f3n de v\u00eddeo corporativo en Madrid<\/h2>\n<p><strong>Direcci\u00f3n y realizaci\u00f3n:<\/strong> Mad Media<br><strong>Producci\u00f3n:<\/strong> Mad Media<br><strong>Cliente:<\/strong> IE University<\/p>","entregable":"<h2>V\u00eddeo corporativo para promoci\u00f3n institucional y digital<\/h2>\n<p>El resultado fue un v\u00eddeo corporativo dise\u00f1ado para comunicar de forma clara el impacto del <strong>IE Legal Challenge<\/strong> y su valor dentro del ecosistema acad\u00e9mico y profesional.<\/p>\n<p>La pieza combina:<\/p>\n\n<ul>\n \t<li>Entrevistas a participantes<\/li>\n \t<li>Im\u00e1genes de la jornada<\/li>\n \t<li>Narrativa institucional<\/li>\n<\/ul>\n<p>El v\u00eddeo ser\u00e1 utilizado por IE University en sus canales digitales, redes sociales y plataformas como YouTube, con el objetivo de promocionar futuras ediciones del programa y reforzar su posicionamiento como instituci\u00f3n de referencia.<\/p>\n<p>El proyecto ha cumplido plenamente los objetivos del cliente, obteniendo una validaci\u00f3n directa sin necesidad de revisiones adicionales.<\/p>","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":"","foto_silder_2":"","foto_silder_3":"","foto_silder_4":"","foto_silder_5":"","foto_silder_6":"","foto_silder_7":"","foto_silder_8":"","foto_silder_9":"","foto_silder_10":"","foto_silder_11":"","foto_silder_12":"","foto_silder_13":"","foto_silder_14":"","foto_silder_15":"","foto_silder_16":"","foto_silder_17":"","foto_silder_18":"","foto_silder_19":"","foto_silder_20":"","videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00eddeo de evento para IE University: Legal Challenge<\/title>\n<meta name=\"description\" content=\"Grabaci\u00f3n del evento IE Legal Challenge para IE University: entrevistas, 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