{"id":37936,"date":"2026-04-23T15:33:12","date_gmt":"2026-04-23T15:33:12","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&#038;p=37936"},"modified":"2026-10-27T22:05:13","modified_gmt":"2026-10-27T22:05:13","slug":"entrevista-reto-nordes-00","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/en\/caso-de-exito\/entrevista-reto-nordes-00\/","title":{"rendered":"ENTREVISTA RETO &#8211; NORD\u00c9S 0,0"},"content":{"rendered":"<h2 class=\"wp-block-heading mad-bloque-titulo\">M\u00e1s piezas<\/h2>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"NORDES 0,0 - Cata a Ciegas con Paola Freire - Branded Content Elle\" src=\"https:\/\/player.vimeo.com\/video\/1185530027?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>M\u00e1s piezas<\/p>","protected":false},"featured_media":37937,"template":"","categories":[3,69,59],"class_list":["post-37936","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-editorial","category-entrevista","category-publicidad"],"acf":{"video_destacado":"https:\/\/vimeo.com\/1185529947","VideoImagen_Destacada":"","titulo":"ENTREVISTA RETO","cliente":"NORD\u00c9S 0,0","Encargo":"<h2>Catas a Ciegas para Nord\u00e9s 0,0 con Hearst Espa\u00f1a<\/h2>\n<p>Hearst Espa\u00f1a nos encarg\u00f3 la producci\u00f3n de una serie de piezas audiovisuales dentro de su l\u00ednea de branded content para el lanzamiento de Nord\u00e9s 0,0, una nueva propuesta sin alcohol de la marca.<\/p>\n<p>El concepto creativo giraba en torno a una <strong>cata a ciegas<\/strong>, donde distintas personalidades pondr\u00edan a prueba sus sentidos mientras descubr\u00edan el producto de forma org\u00e1nica.<\/p>\n<p>Las piezas se integraron en cabeceras clave del grupo como ELLE Espa\u00f1a, Esquire Espa\u00f1a y Men's Health Espa\u00f1a, adapt\u00e1ndose al tono editorial de cada una.<\/p>\n[embed]https:\/\/vimeo.com\/1185530027?share=copy[\/embed]","reto":"<p>El proyecto ten\u00eda un doble desaf\u00edo: <strong>narrativo y de producci\u00f3n<\/strong>.<\/p>\n<p>Por un lado, era clave capturar reacciones aut\u00e9nticas y naturales durante la cata, manteniendo frescura y espontaneidad sin perder control cinematogr\u00e1fico.<\/p>\n<p>Por otro, el formato exig\u00eda generar <strong>dos piezas diferenciadas<\/strong>, cada una con su propio protagonista y personalidad:<\/p>\n\n<ul>\n \t<li>Paola Freire, chef y creadora de Foodtropia, en un entorno m\u00e1s emocional y gastron\u00f3mico<\/li>\n \t<li>Cisco Garc\u00eda, deportista de \u00e9lite, con un enfoque m\u00e1s din\u00e1mico y aspiracional<\/li>\n<\/ul>\n<p>El reto fue adaptar la realizaci\u00f3n a ambos perfiles sin perder coherencia visual ni identidad de marca.<\/p>\n<p>Trabajamos con un enfoque \u00e1gil, centrado en:<\/p>\n\n<ul>\n \t<li><strong>Capturar momentos reales<\/strong> durante la cata<\/li>\n \t<li>Construir narrativa a partir de las respuestas y sensaciones del talento<\/li>\n \t<li>Integrar el producto de forma natural dentro de la historia<\/li>\n<\/ul>\n<p>Todo ello en estrecha colaboraci\u00f3n con el equipo editorial y de producci\u00f3n de Hearst, que lider\u00f3 la idea creativa y el desarrollo del contenido.<\/p>","equipo":"<ul>\n \t<li>\n<h3>Equipo \/ Cr\u00e9ditos<\/h3>\n<ul>\n \t<li>\n<p><strong>Direcci\u00f3n:<\/strong> Pablo Yarnoz<\/p>\n<\/li>\n \t<li><strong>C\u00e1mara:<\/strong> Landu Silva<\/li>\n<\/ul>\n<\/li>\n<\/ul>","entregable":"<p>El resultado fueron dos piezas audiovisuales de branded content, dise\u00f1adas para integrarse de forma org\u00e1nica en entorno editorial digital.<\/p>\n<p>Cada v\u00eddeo se adapt\u00f3 a su me<\/p>\n<p>dio correspondiente, manteniendo coherencia de marca pero respetando el tono de cada cabecera.<\/p>\n<p>Las piezas se publicaron en:<\/p>\n\n<ul>\n \t<li>ELLE Espa\u00f1a (ELLE Gourmet)<\/li>\n \t<li>Esquire Espa\u00f1a y sus canales sociales<\/li>\n \t<li>Men's Health Espa\u00f1a<\/li>\n<\/ul>\n<p>El resultado fue un contenido natural, cercano y alineado con las nuevas tendencias del branded content: menos publicidad expl\u00edcita y m\u00e1s experiencia real.<\/p>","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ENTREVISTA RETO - NORD\u00c9S 0,0 - Mad Media Madrid<\/title>\n<meta name=\"description\" content=\"Video Branded content entrevista reto: catas a 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