{"id":36640,"date":"2024-06-11T11:45:53","date_gmt":"2024-06-11T11:45:53","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&#038;p=36640"},"modified":"2026-10-27T22:12:29","modified_gmt":"2026-10-27T22:12:29","slug":"casa-mo-spot-tv-grito-films-multiopticas","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/en\/caso-de-exito\/casa-mo-spot-tv-grito-films-multiopticas\/","title":{"rendered":"CASA M\u00d3 2 &#8211; SPOT TV &#8211; GRITO FILMS"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":38761,"template":"","categories":[],"class_list":["post-36640","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry"],"acf":{"video_destacado":"https:\/\/vimeo.com\/912333101","VideoImagen_Destacada":"","titulo":"CASA M\u00d3 2 - SPOT TV","cliente":"MULTI\u00d3PTICAS","Encargo":"Para el proyecto de Casa Mo en colaboraci\u00f3n con Multi\u00f3pticas, Llorente y Cuenca, y nuestros amigos de Grito Films, se plante\u00f3 un nuevo desaf\u00edo creativo y log\u00edstico estilo vintage. La idea era mantener la esencia del contenido de Casa Mo mientras se promocionaban los productos de Multi\u00f3pticas, incluyendo gafas de ver y de sol, de manera org\u00e1nica y atractiva para las redes sociales y otros puntos de venta.","reto":"El reto t\u00e9cnico consist\u00eda en integrar de manera fluida y natural la presencia de los productos de Multi\u00f3pticas en las producciones fotogr\u00e1ficas y de video, asegur\u00e1ndonos de que se destacaran de manera efectiva sin resultar intrusivos. Adem\u00e1s, deb\u00edamos coordinar la filmaci\u00f3n con m\u00faltiples colaboradores y garantizar que todas las partes estuvieran alineadas con la visi\u00f3n creativa del proyecto.\n\nContamos con la participaci\u00f3n de Laura Escanes, Violeta Mangri\u00f1\u00e1n, Victoria Federica, Alejandro Palomo y Juan Avellaneda lo cual a\u00f1adi\u00f3 un elemento de inter\u00e9s adicional al proyecto, requiriendo una cuidadosa planificaci\u00f3n y coordinaci\u00f3n para asegurar una representaci\u00f3n aut\u00e9ntica en cada uno de de los diferentes contenidos y que a la vez tuvieran sentido de manera conjunta.","equipo":"Realizadores: Jaime D\u00edaz de Tuesta y Mikel Macua (Grito Films)\nProducci\u00f3n: Pablo Yarnoz y Bel\u00e9n P\u00e9rez\nAux. Producci\u00f3n: Luc\u00eda Quintana\nDOP: GRITO y \u00c1lvar Alonso\nAux. C\u00e1mara: Jorge Pesquera\nDirectora de arte: Bel Gonyalons\nAux. Arte: B\u00e1rbara Ortega\nRunner: Gonzalo Sierra\nMontaje: G\u00f3mez Selva\nColor: Grito Films","entregable":"El resultado fue una colaboraci\u00f3n exitosa que fusion\u00f3 la elegancia y el estilo de Casa Mo con la promoci\u00f3n efectiva de los productos de Multi\u00f3pticas. El contenido resultante se distribuy\u00f3 en diversos canales digitales, con distintas piezas de video con cada uno de los personajes y una general. Al mismo tiempo se publicaron las fotos en puntos de venta, al igual que los v\u00eddeos generando una respuesta positiva por parte del p\u00fablico y contribuyendo al fortalecimiento de la presencia de ambas marcas en el mercado.","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CASA M\u00d3 2 - SPOT TV - GRITO FILMS - Mad Media Madrid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.madmediamadrid.com\/en\/caso-de-exito\/casa-mo-spot-tv-grito-films-multiopticas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASA M\u00d3 2 - SPOT TV - GRITO FILMS - Mad Media Madrid\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.madmediamadrid.com\/en\/caso-de-exito\/casa-mo-spot-tv-grito-films-multiopticas\/\" \/>\n<meta property=\"og:site_name\" content=\"Mad Media Madrid\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T22:12:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/06\/bfdsbdf-1024x539.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"539\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/casa-mo-spot-tv-grito-films-multiopticas\\\/\",\"url\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/casa-mo-spot-tv-grito-films-multiopticas\\\/\",\"name\":\"CASA M\u00d3 2 - SPOT TV - GRITO FILMS - Mad Media Madrid\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/casa-mo-spot-tv-grito-films-multiopticas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/casa-mo-spot-tv-grito-films-multiopticas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/casa-mo-spot-tv-grito-films-multiopticas-mad-media-madrid.jpg\",\"datePublished\":\"2024-06-11T11:45:53+00:00\",\"dateModified\":\"2026-10-27T22:12:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/casa-mo-spot-tv-grito-films-multiopticas\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/casa-mo-spot-tv-grito-films-multiopticas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/casa-mo-spot-tv-grito-films-multiopticas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/casa-mo-spot-tv-grito-films-multiopticas-mad-media-madrid.jpg\",\"contentUrl\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/casa-mo-spot-tv-grito-films-multiopticas-mad-media-madrid.jpg\",\"width\":1908,\"height\":1004,\"caption\":\"MULTI\u00d3PTICAS \u2013 CASA M\u00d3 2 - SPOT TV | Mad Media Madrid\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/casa-mo-spot-tv-grito-films-multiopticas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.madmediamadrid.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CASA M\u00d3 2 &#8211; 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