{"id":36639,"date":"2024-06-11T09:18:55","date_gmt":"2024-06-11T09:18:55","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&#038;p=36639"},"modified":"2026-10-27T22:12:32","modified_gmt":"2026-10-27T22:12:32","slug":"produccion-fotografia-video-totto","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/en\/caso-de-exito\/produccion-fotografia-video-totto\/","title":{"rendered":"SPOT TV &#8211; TOTTO &#8211; EL COLOR DE TU DESTINO"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":38762,"template":"","categories":[59,61],"class_list":["post-36639","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-publicidad","category-spot-tv"],"acf":{"video_destacado":"https:\/\/vimeo.com\/932022719","VideoImagen_Destacada":"","titulo":"EL COLOR DE TU DESTINO - TOTTO","cliente":"TOTTO","Encargo":"Mad Media fue seleccionado por Totto para producir '<strong>El Color de tu Destino<\/strong>', una campa\u00f1a destinada a promover sus l\u00edneas de maletas y bolsas de transporte. Esta tarea significativa implic\u00f3 capturar la esencia aventurera y la funcionalidad de los productos a trav\u00e9s de fotograf\u00edas y videos para web, redes sociales y televisi\u00f3n. Decidimos ubicar la producci\u00f3n en la playa y zonas de Alicante, conocidas por su exuberante colorido, ajust\u00e1ndonos siempre al presupuesto marcado por la marca.","reto":"El desaf\u00edo <strong>fue inmenso<\/strong>, abarcando desde la selecci\u00f3n del sitio y el casting de modelos, hasta la meticulosa coordinaci\u00f3n de estilo, maquillaje y producci\u00f3n, trabajando en consonancia con los requerimientos espec\u00edficos del cliente. La filmaci\u00f3n transcurri\u00f3 a lo largo de <strong>tres intensos d\u00edas,<\/strong> cubriendo <strong>ocho ubicaciones en tres ciudades distintas.<\/strong> 'Mad Furgo', nuestro veh\u00edculo, jug\u00f3 un papel esencial, facilitando la movilidad y log\u00edstica para este despliegue.","equipo":"<strong>Productor<\/strong>: Pablo Yarnoz\n<strong>Producer<\/strong>: Jose Antonio Abad\n<strong>Fot\u00f3grafo<\/strong>: Juan Luis Real\n<strong>Vide\u00f3grafo<\/strong>: Diego L\u00e1zaro\n<strong>Estilismo<\/strong>: Melania Moya\n<strong>Maquillaje<\/strong>: Eshter Guerrero Ruiz\n<strong>Ayudante de producci\u00f3n<\/strong>: Ra\u00fal Alonso Chartier\n<strong>Modelos<\/strong>: Marina Pasquin, Sol Madrigal Beccar, Sebastian Bateman Parada y Alejandro Soler Redondo","entregable":"El resultado de nuestro empe\u00f1o fue la entrega de m\u00e1s de 50 fotograf\u00edas editadas y un spot de TV para Movistar que captur\u00f3 el esp\u00edritu aventurero de Totto. Adem\u00e1s, produjimos 12 v\u00eddeos en formato vertical dise\u00f1ados para una integraci\u00f3n efectiva en redes sociales, captando los momentos estelares de la campa\u00f1a. Esta producci\u00f3n no solo cumpli\u00f3 con las expectativas en t\u00e9rminos de volumen y calidad sino que tambi\u00e9n reforz\u00f3 la imagen de la marca y foment\u00f3 el engagement de la audiencia. La respuesta de Totto en Colombia fue entusiasta, felicitando al equipo y manifestando altas expectativas para la campa\u00f1a, con la visi\u00f3n de elevar la marca a un nuevo estrato de reconocimiento y preferencia.","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SPOT TV - 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