{"id":35916,"date":"2024-04-15T14:31:24","date_gmt":"2024-04-15T14:31:24","guid":{"rendered":"https:\/\/www.madmediamadrid.com\/?post_type=caso-de-exito&#038;p=35916"},"modified":"2026-10-27T22:13:51","modified_gmt":"2026-10-27T22:13:51","slug":"produccion-video-publicidad-revista-esquire-jaime-lorente","status":"publish","type":"caso-de-exito","link":"https:\/\/www.madmediamadrid.com\/en\/caso-de-exito\/produccion-video-publicidad-revista-esquire-jaime-lorente\/","title":{"rendered":"AZZARO &#8211; JAIME LORENTE"},"content":{"rendered":"<h2 class=\"wp-block-heading mad-bloque-titulo\">Galer\u00eda<\/h2>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped mad-galeria wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2019\/01\/IMG_2208.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"35129\" 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\/><\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Galer\u00eda<\/p>","protected":false},"featured_media":38782,"template":"","categories":[60,59],"class_list":["post-35916","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-fashion","category-publicidad"],"acf":{"video_destacado":"https:\/\/vimeo.com\/293569507","VideoImagen_Destacada":"","titulo":"JAIME LORENTE - AZZARO","cliente":"HEARST AGENCY","Encargo":"La agencia de comunicaci\u00f3n branded content Hearst Agency nos propuso realizar contenido para la marca Azzaro, en colaboraci\u00f3n con su embajador, el actor Jaime Lorente, para una campa\u00f1a del perfume Azzaro Wanted. Dicha campa\u00f1a fue publicada en redes sociales y en los contenidos de las revistas Esquire y Men's Health. El proyecto incluy\u00f3 la producci\u00f3n de un v\u00eddeo tipo spot y otros tres v\u00eddeos m\u00e1s cortos, destinados a ser utilizados como reels en diversas plataformas. Se nos encarg\u00f3 la producci\u00f3n completa del v\u00eddeo en los estudios del cliente, utilizando nuestro equipo t\u00e9cnico para llevar a cabo este contenido audiovisual.","reto":"El desaf\u00edo de este proyecto audiovisual fue ajustarnos al presupuesto establecido y a los horarios del actor Jaime Lorente; en 5 horas deb\u00edamos tener todo listo y realizarlo en un estudio con dimensiones limitadas. Debido a la restricci\u00f3n horizontal, tuvimos que recurrir a la post-producci\u00f3n para extender visualmente el fondo blanco. Se realizaron varias versiones del montaje para cumplir con los requisitos del grupo editorial, la agencia de publicidad y la marca o cliente final.","equipo":"Realizador: Pablo Yarnoz\nD.O.P: Michel Rey\nIdea: Esquire + Agencia Azzaro\nProducer: Dani Lozano y Hearst Magazines\nLocuci\u00f3n: Jaime Lorente\nC\u00e1mara: Jaime Diaz de Tuesta\nEdici\u00f3n y VFX: Rub\u00e9n Carrascal\nSonido: Santiago Sierra\nCamara: Sony 7s + ATOMOS + \u00d3pticas Samyang\nEdited on Premiere Pro + After Effects","entregable":"La publicaci\u00f3n en los medios de prensa y redes fue un \u00e9xito, rezaba lo siguiente: Tras triunfar en todo el mundo con \u2018La casa de papel\u2019, Jaime Lorente quiere ascender a la \u2018Elite\u2019 de la mano de Netflix, sumar experiencia estando \u00abLa sombra de la ley\u00bb y retomar la apasionante historia de Denver. Junto a Azzaro Wanted by Night descubrimos que poder de seducci\u00f3n le sobra (\u00a1ten\u00e9is que ver el v\u00eddeo!). Pero \u00bfqu\u00e9 le atrae a \u00e9l?\n\nPress: https:\/\/www.esquire.com\/es\/cuidados-hombre\/a23319941\/jaime-lorente-azzaro-wanted\/","video_adicional_1":"","video_adicional_2":"","video_adicional_3":"","video_adicional_4":"","video_adicional_5":"","video_adicional_6":"","foto_silder_1":null,"foto_silder_2":null,"foto_silder_3":null,"foto_silder_4":null,"foto_silder_5":null,"foto_silder_6":null,"foto_silder_7":null,"foto_silder_8":null,"foto_silder_9":null,"foto_silder_10":null,"foto_silder_11":null,"foto_silder_12":null,"foto_silder_13":null,"foto_silder_14":null,"foto_silder_15":null,"foto_silder_16":null,"foto_silder_17":null,"foto_silder_18":null,"foto_silder_19":null,"foto_silder_20":null,"videoslider_1":"","videoslider_2":"","videoslider_3":"","videoslider_4":"","videoslider_5":"","videoslider_6":"","Galeria":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AZZARO - JAIME LORENTE - Mad Media Madrid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.madmediamadrid.com\/en\/caso-de-exito\/produccion-video-publicidad-revista-esquire-jaime-lorente\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AZZARO - JAIME LORENTE - Mad Media Madrid\" \/>\n<meta property=\"og:description\" content=\"Galer\u00eda\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.madmediamadrid.com\/en\/caso-de-exito\/produccion-video-publicidad-revista-esquire-jaime-lorente\/\" \/>\n<meta property=\"og:site_name\" content=\"Mad Media Madrid\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T22:13:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.madmediamadrid.com\/wp-content\/uploads\/2024\/04\/AZZARO-JAIME-LORENTE-v6.00_00_30_17.Imagen-fija002.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-video-publicidad-revista-esquire-jaime-lorente\\\/\",\"url\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-video-publicidad-revista-esquire-jaime-lorente\\\/\",\"name\":\"AZZARO - JAIME LORENTE - Mad Media Madrid\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-video-publicidad-revista-esquire-jaime-lorente\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-video-publicidad-revista-esquire-jaime-lorente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/video-publicidad-revista-esquire-jaime-lorente-mad-media-madrid.jpg\",\"datePublished\":\"2024-04-15T14:31:24+00:00\",\"dateModified\":\"2026-10-27T22:13:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-video-publicidad-revista-esquire-jaime-lorente\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-video-publicidad-revista-esquire-jaime-lorente\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-video-publicidad-revista-esquire-jaime-lorente\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/video-publicidad-revista-esquire-jaime-lorente-mad-media-madrid.jpg\",\"contentUrl\":\"https:\\\/\\\/www.madmediamadrid.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/video-publicidad-revista-esquire-jaime-lorente-mad-media-madrid.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"HEARST AGENCY \u2013 JAIME LORENTE - AZZARO | Mad Media Madrid\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.madmediamadrid.com\\\/caso-de-exito\\\/produccion-video-publicidad-revista-esquire-jaime-lorente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.madmediamadrid.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AZZARO &#8211; 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